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	<title>T.White Design &#187; Portfolio</title>
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	<link>http://www.thisistwhite.com</link>
	<description>Trent White is an Creative Director and Designer with a decade of experience in digital design as well as traditional design, advertising and brand development.</description>
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		<title>Equinox Digital Signage</title>
		<link>http://www.thisistwhite.com/portfolio/equinox-digital-signage/</link>
		<comments>http://www.thisistwhite.com/portfolio/equinox-digital-signage/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 02:57:45 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Motion Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative Direction]]></category>
		<category><![CDATA[Equinox]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1519</guid>
		<description><![CDATA[I spearheaded the concept, design and deployment of the digital spatial experience across every club in the Equinox portfolio.]]></description>
			<content:encoded><![CDATA[<p>One of the first projects I discussed with the Chief Marketing Officer upon joining Equinox, that took a major team effort to produce. Previously, announcements and class schedules were written on chalk boards, which is the antithesis of the Equinox experience. I worked with Marketing, IT, and nearly every business line in the company, to change all of that. The pilot of this program was key to really sell the proof of concept. We chose 4 clubs across the country to install 47&#8243; digital screens which could be stitched together, or work independently. This had to be a beautiful spatial experience that had value for our members. In addition to class schedules, promotions and other marketing content, we integrated motion elements and video, social media elements and hyper local information to deliver a beautiful experience. I lead the entire project from the concept, design, development and deployment. It stops traffic in the clubs.</p>
<p>After overwhelmingly positive response, we pitched and secured budget to roll these amazing screens out company-wide &#8211; 56 locations in 2012.</p>
<p>Better photos of this project coming soon.</p>
<p>&nbsp;</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Yoga. By Equinox.</title>
		<link>http://www.thisistwhite.com/portfolio/yoga-by-equinox/</link>
		<comments>http://www.thisistwhite.com/portfolio/yoga-by-equinox/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 16:39:33 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Motion Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[Equinox]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1465</guid>
		<description><![CDATA[Conceived and shot amazing yoga video highlighting arm balances which has been viewed over 3 million times.]]></description>
			<content:encoded><![CDATA[<p>Worked with Project DSTLLRY and Director Brody Baker, along with the Equinox ECD and the Q Blog editorial team to conceive and execute this breathtaking yoga video highlighting arm balances and showing what someone with discipline can achieve. This video went viral and has earned well over 3 million views.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fulcrum</title>
		<link>http://www.thisistwhite.com/portfolio/fulcrum/</link>
		<comments>http://www.thisistwhite.com/portfolio/fulcrum/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 03:09:55 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[Equinox]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1436</guid>
		<description><![CDATA[Equinox was launching a new active menswear line that needed an identity befitting today's mans' man.....man.]]></description>
			<content:encoded><![CDATA[<p>Fulrum is a new men&#8217;s active-wear line, launched by Equinox. These new product lines give our team amazing opportunities to advance the brand in new directions. I worked with our senior designers to design something masculine, whimsical and ownable.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.thisistwhite.com/portfolio/fulcrum/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Equinox Sizzle Reel</title>
		<link>http://www.thisistwhite.com/portfolio/equinox-sizzle-reel/</link>
		<comments>http://www.thisistwhite.com/portfolio/equinox-sizzle-reel/#comments</comments>
		<pubDate>Sun, 01 Apr 2012 16:56:55 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Motion Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Equinox]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1461</guid>
		<description><![CDATA[Art Directed a motion piece which serves as the brand gateway for Equinox. It highlights the beautiful design of our locations and shows off the luxurious experience that is unmatched in the industry.]]></description>
			<content:encoded><![CDATA[<p>I worked with RJW Collective to concept and execute our brand video. This video needed to serve as the introduction to Equinox and give and overview of the clubs&#8217; offerings. Highlighting the unique architecture of of each location, the sense of luxury and attention to detail in everything from the textures on the walls to the light fixtures and way-finding signage were all critical in the success of this reel. Throughout the video, we included quotes from top publications which call back to the visuals that surround them.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>By Equinox 2012</title>
		<link>http://www.thisistwhite.com/portfolio/by-equinox-2012/</link>
		<comments>http://www.thisistwhite.com/portfolio/by-equinox-2012/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 02:29:58 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Equinox]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1490</guid>
		<description><![CDATA[Equinox just couldn't get enough of legendary fashion photographer Terry Richardson.]]></description>
			<content:encoded><![CDATA[<p>The By Equinox campaign carried over into 2012. This continuation, also shot by legendary fashion photographer Terry Richardson, shows how Equinox can empower every aspect of your life.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.thisistwhite.com/portfolio/by-equinox-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rooftop Powerlunch</title>
		<link>http://www.thisistwhite.com/portfolio/rooftop-powerlunch/</link>
		<comments>http://www.thisistwhite.com/portfolio/rooftop-powerlunch/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 15:23:16 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Motion Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[Equinox]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1503</guid>
		<description><![CDATA[Equinox wanted to show the type of intense workout you could undertake in 30 minutes with little or no extra equipment.
]]></description>
			<content:encoded><![CDATA[<p>Equinox wanted to show the type of intense workout you could undertake in 30 minutes with little or no extra equipment. I worked with the Q Blog editorial team, our in-house creative department, Project DSTLLRY and the talented Mark Hendricks to put this amazing piece together on a sunny day that was so beautiful it almost looks like we doctored it.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.thisistwhite.com/portfolio/rooftop-powerlunch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Q By Equinox</title>
		<link>http://www.thisistwhite.com/portfolio/q-by-equinox/</link>
		<comments>http://www.thisistwhite.com/portfolio/q-by-equinox/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 03:10:24 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[Equinox]]></category>
		<category><![CDATA[Q Blog]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1421</guid>
		<description><![CDATA[Q, a blog by Equinox. Your quintessential guide to fitness, life and style. ]]></description>
			<content:encoded><![CDATA[<p>Q By Equinox is the newly launched, digital home for everything fitness, life and style. It contains interviews, trends, tips, recipes and how-to&#8217;s, curated by the innovators behind Equinox. Working with the editorial team of Jasmine Moir and Liz Miersch, ECD Bianca Kosoy and Code and Theory, we set out to create a blog like only Equinox could. I wanted to create maximum impact, while still calling back to the Equinox family of digital design we&#8217;ve established with our other communications. I felt that large beautiful imagery would best compliment the fascinating articles, and maintain the sophisticated visual aesthetic. While it&#8217;s sometimes difficult to marry an iconic image with every article; when it works, it works.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.thisistwhite.com/portfolio/q-by-equinox/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Equinox.com</title>
		<link>http://www.thisistwhite.com/portfolio/equinox-com/</link>
		<comments>http://www.thisistwhite.com/portfolio/equinox-com/#comments</comments>
		<pubDate>Sat, 14 May 2011 03:57:39 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[Equinox]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[online sales]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1341</guid>
		<description><![CDATA[Equinox needed to implement online sales in a way that truly conveyed the sophistication and luxury feel of the brand. We worked tirelessly to marry functionality with aesthetics to provide an equally exceptional online experience that Equinox delivers to its members.]]></description>
			<content:encoded><![CDATA[<p>One of the first projects I was tasked with when I joined Equinox in 2010 was the &#8220;Online Sales Project&#8221;. Equinox needed to implement online sales in a way that conveyed the sophistication and luxury feel of the brand. We worked tirelessly to marry functionality with aesthetics to provide an equally exceptional online experience that Equinox delivers to its members.<br />
A project of this size and complexity is never a one-person show; it truly was an exercise in teamwork, cooperation, communication and fortitude. Our internal Equinox Online Sales team including Sales, Creative, Marketing, IT and consultants worked with Code and Theory to architect, design, develop and launch this fantastic example of form following function. A large number of fantastic professionals really stepped up to help deliver this project on time – The Executive Creative Director, Bianca Kosoy; CMO, Cie Nicholson and Ryan Forbes Photography just to name a few. As the Art Director on this project, I worked constantly with the the agencies, editorial staff, sales and development teams to ensure that every element of the project looked and functioned exactly as we designed it.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.thisistwhite.com/portfolio/equinox-com/feed/</wfw:commentRss>
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		</item>
		<item>
		<title>By Equinox 2011</title>
		<link>http://www.thisistwhite.com/portfolio/by-equinox/</link>
		<comments>http://www.thisistwhite.com/portfolio/by-equinox/#comments</comments>
		<pubDate>Thu, 12 May 2011 03:57:27 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Equinox]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1448</guid>
		<description><![CDATA[Equinox's first encounter with legendary fashion photographer Terry Richardson.]]></description>
			<content:encoded><![CDATA[<p>Equinox is a category of one. When we were developing the new branding campaign, no ideas were off limits. Shot by legendary fashion photographer Terry Richardson, the &#8220;By Equinox&#8221; campaign shows how Equinox can empower every aspect of your life.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.thisistwhite.com/portfolio/by-equinox/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Equinox.com Banner Ads</title>
		<link>http://www.thisistwhite.com/portfolio/equinox-com-banner-ads/</link>
		<comments>http://www.thisistwhite.com/portfolio/equinox-com-banner-ads/#comments</comments>
		<pubDate>Thu, 12 May 2011 03:56:59 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Motion Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[banner]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Equinox]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1386</guid>
		<description><![CDATA[A series of banner ads based on the "By Equinox." campaign shot by Terry Richardson. Campaign concept created in-house at Equinox with Executive Creative Director, Bianca Kosoy. These tandem ads serve as a single canvas, to tell the story.]]></description>
			<content:encoded><![CDATA[<p>This year&#8217;s campaign was brought in-house. It was a long process with a ton of moving parts, but I think the entire organization saw this as a huge win for the Marketing Team as a whole, so we were really excited to tackle the project. We needed ad banners to place on various websites that created campaign awareness. If you&#8217;re like me, unless an ad is exceptional or unique in some way, most of the time I tune ads out. We are continuously bombarded by ads so much that the simply become background clutter that gets in the way of the information we&#8217;re trying to get. I wanted to approach this differently. Shot by Terry Richardson, these provocative image show how Equinox empowers every part of your life.<br />
Often we have multiple ad placements on a single site, so I wanted the ads to work together instead of simply coming up with multiple stand-alone ads in different orientations. These tandem ads serve as a single canvas, to tell the story. I wanted the ad to interact with the content on the page, instead of becoming a road block for the information.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>MYEQ 2.0</title>
		<link>http://www.thisistwhite.com/portfolio/myeq-2-0/</link>
		<comments>http://www.thisistwhite.com/portfolio/myeq-2-0/#comments</comments>
		<pubDate>Thu, 12 May 2011 03:10:08 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Equinox]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1369</guid>
		<description><![CDATA[MYEQ is Equinox's online member app. Once logged in, you can view class schedules, book a bike for studio cycling, track your workout progress, set goals and tons of other functions. I redesigned the iPhone and iPad interfaces for the mobile versions of this app.]]></description>
			<content:encoded><![CDATA[<p>MYEQ is Equinox&#8217;s online member app. Once logged in, you can view class schedules, book a bike for studio cycling, track your workout progress, set goals and tons of other functions. I redesigning the iPhone and iPad interfaces for the mobile versions of this app. The mobile version allows for even greater functionality such as a social media component to share with friends, or setting a favorite club, instructor or workout. Not every piece of this app was being redesigned, so I had to be sensitive to the visual aesthetic that previously existed so I didn&#8217;t create Frankenstein&#8217;s Monster. While I boosted the visual sophistication, it still fit well with the previously designed screens.<br />
Notable updates: new icons including a live calendar icon that excited everyone. Interesting that such a simple change created so much impact. Also a redesigned goal progress bar which improved the readability while looking much sexier than before.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Equinox Newsletters</title>
		<link>http://www.thisistwhite.com/portfolio/equinox-newsletters/</link>
		<comments>http://www.thisistwhite.com/portfolio/equinox-newsletters/#comments</comments>
		<pubDate>Thu, 12 May 2011 02:52:34 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Equinox]]></category>
		<category><![CDATA[newsletters]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1356</guid>
		<description><![CDATA[Equinox wanted to refresh the look of their digital newsletters to increase the online member experience. I worked with RJW to develop a series of newsletters that not only looked better, but dramatically increased both open and click-through rates.]]></description>
			<content:encoded><![CDATA[<p>Equinox wanted to refresh the look of their digital newsletters to increase the online member experience. I worked with Bianca Kosoy, our Executive Creative Director and the agency RJW Collective to develop a series of newsletters that not only looked better, but dramatically increased both open and click-through rates. Powerful imagery was going to be the key to engagement. We were also developing the entire online sales project simultaneously, so we needed both to speak the same visual language. In the first issue, we featured Dr. Dre&#8217;s PowerBeats with collaboration with LeBron James. PowerBeats supplied the fantastic LeBron image.</p>
]]></content:encoded>
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		<item>
		<title>Equinox, Become a Member Forms</title>
		<link>http://www.thisistwhite.com/portfolio/equinox-become-a-member-forms/</link>
		<comments>http://www.thisistwhite.com/portfolio/equinox-become-a-member-forms/#comments</comments>
		<pubDate>Tue, 10 May 2011 03:39:50 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Equinox]]></category>
		<category><![CDATA[forms]]></category>
		<category><![CDATA[information]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1380</guid>
		<description><![CDATA[Along with the launch of Equinox.com I designed some mockups for revised Become a Member forms (BAM). These forms help prospective leads become members and offer free trials to our locations throughout the US.]]></description>
			<content:encoded><![CDATA[<p>Along with the launch of Equinox.com I designed some mockups for revised Become a Member forms (BAM). It was important that these pages shared the look of the new site to covey a consistent experience throughout the entire lead&#8217;s cycle. These forms help prospective member become active members by offering free trial memberships to our locations throughout the US.<br />
I wanted the graphic elements to interact with the forms as if they occupied the same physical space. This makes a typical contact form much more engaging and unique. Furthermore, we can have specific imagery tailored to the way a potential member entered. Organic search result? Paid ad? Clicked on a website banner? These are two screens I designed with stock imagery for a proof of concept.</p>
]]></content:encoded>
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		<item>
		<title>Equinox Email Redesign</title>
		<link>http://www.thisistwhite.com/portfolio/equinox-email-redesign/</link>
		<comments>http://www.thisistwhite.com/portfolio/equinox-email-redesign/#comments</comments>
		<pubDate>Tue, 10 May 2011 03:23:19 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Equinox]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1376</guid>
		<description><![CDATA[Along with the newly designed member newsletters, we also needed to refresh both our member and leads email communications. I worked with RJW Collective and Executive Creative Director Bianca Kosoy to design a new template that better conveyed our category-of-one experience. This refresh dramatically increased both open and click-through rates.]]></description>
			<content:encoded><![CDATA[<p>Along with the newly designed member newsletters, we also needed to refresh both our member and leads email communications. I worked with RJW Collective and our Executive Creative Director, Bianca Kosoy to design a new template that better conveyed our category-of-one experience. We needed all of these new digital pieces to speak the same visual language, so chose a similar look to the Equinox Newsletters we designed. This created a consistent series of digital communications across the board. This refresh dramatically increased both open and click-through rates.</p>
]]></content:encoded>
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		<item>
		<title>Nike: Glory in 3, 2, 1&#8230;</title>
		<link>http://www.thisistwhite.com/portfolio/nike-glory-in-3-2-1/</link>
		<comments>http://www.thisistwhite.com/portfolio/nike-glory-in-3-2-1/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 13:32:42 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Motion Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[drama]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[photo manipulation]]></category>
		<category><![CDATA[sports]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1282</guid>
		<description><![CDATA[A multi-channel strategy to reconnect with athletes and athletes at heart.]]></description>
			<content:encoded><![CDATA[<p>For more information on this project, check out the <a title="Check out the Nike: Glory in 3, 2, 1... Overview" href="http://www.thisistwhite.com/special/overview-nike-glory-in-3-2-1/" target="_self">Glory in&#8230; Overview</a>.</p>
<p>This personal project is a multi-channel strategy to reconnect with athletes and athletes at heart. Original photography by Bryan Tebbenkamp.</p>
<p>This series is based on the split-second action required in many  competitive sports. One action, or hesitation can be the deciding factor  of victory or defeat. These can be viewed from two angles; depending on  the point of view of the action. The point of view is  what tells the story and sets the stage for drama.</p>
<p>These would obviously work as print ads, or even billboards due to   the  simplicity of the message and composition, but being an Interactive   Art Director, my  thoughts moved toward  creating an interactive   environment, or a  captivating motion piece.</p>
<p>One implementation might be to have users vote on what they think is  the “most dramatic moment in sports,” I would  recreate this composition  as I have above. Also, we could pit legendary athletes from all over  sports history that never faced one another and create these  compositions. In effect, creating the “ultimate dramatic moment in  sports” based on user votes (voting via twitter, facebook etc).</p>
<p>Another application of the split second decision making could utilize  YouTube and the link capabilities of videos. Multiple sports videos can  be hot-linked to tell a story.</p>
]]></content:encoded>
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		<title>UCM Website Redesign</title>
		<link>http://www.thisistwhite.com/portfolio/university-of-central-missouri/</link>
		<comments>http://www.thisistwhite.com/portfolio/university-of-central-missouri/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 15:45:19 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[960 grid]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[jquery]]></category>
		<category><![CDATA[sIFR]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=27</guid>
		<description><![CDATA[2009 redesign for the general look and feel of UCM's online presence. ]]></description>
			<content:encoded><![CDATA[<p>2009 marks the newest version of the University of Central Missouri website. Since the redesign in 2007, we&#8217;ve added a number of features including JQuery menus, rotating spotlights, and a video CMS. Increasing the width of the site as a whole provided a number of advantages. We could now target the majority of current user&#8217;s monitors, and add to the amount of info on the page without it feeling cluttered. Multiple landing pages replace the default home page. We&#8217;ve essentially created 6 targeted homepages which eliminate the need for generic &#8216;holder pages&#8217;. Now, visitors will be able to bookmark a specific, targeted homepage instead of one generic home page.</p>
]]></content:encoded>
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		<title>Connection</title>
		<link>http://www.thisistwhite.com/portfolio/connection/</link>
		<comments>http://www.thisistwhite.com/portfolio/connection/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 01:11:33 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[icon]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[logotype]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1208</guid>
		<description><![CDATA[Logo and icons for a social group of the First United Methodist Church]]></description>
			<content:encoded><![CDATA[<p>Connection was the name given to the second-service at the First United Methodist Church in Warrensburg, MO. They wanted a visual representation of a connection with mission, heart and members.</p>
<p>The Dogwood tree has strong Christian symbolism.</p>
<ul>
<li>- The four leaves represent the cross.</li>
<li>- Each petal has a hole in the tip to represent nail marks.</li>
<li>- The center often resembles thorns.</li>
</ul>
<p>The Dogwood is also the official Missouri State tree. I felt this to be a great place to start when developing the logo. You can see the logotype, as well as a few of the graphic pieces I designed for this service.</p>
]]></content:encoded>
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		<title>UCM Alumni Newsletter</title>
		<link>http://www.thisistwhite.com/portfolio/ucm-alumni-newsletter/</link>
		<comments>http://www.thisistwhite.com/portfolio/ucm-alumni-newsletter/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 14:19:25 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[alumni]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[two-column]]></category>
		<category><![CDATA[UCM]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1190</guid>
		<description><![CDATA[HTML email created to keep UCM alumni up-to-date on campus information, initiatives and life]]></description>
			<content:encoded><![CDATA[<p>The UCM Alumni Associate came to me asking if I could design and develop an HTML email that could be sent out, monthly, quarterly or as-needed to keep UCM grads and alumni up-to-date on campus-related news.<br />
This two-column layout is flexible enough to contain as-much, or as-little content as they can write. I recommended less content of course. The teaser news content links to an article located on the UCM web servers so it&#8217;s accessible at any time.</p>
]]></content:encoded>
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		<title>UCM Light Pole Banner</title>
		<link>http://www.thisistwhite.com/portfolio/ucm-light-pole-banner/</link>
		<comments>http://www.thisistwhite.com/portfolio/ucm-light-pole-banner/#comments</comments>
		<pubDate>Fri, 28 May 2010 14:25:50 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[light pole]]></category>
		<category><![CDATA[outdoor]]></category>
		<category><![CDATA[UCM]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1162</guid>
		<description><![CDATA[Designed banner mock-ups for main UCM campus and athletics stadium to be placed on light pole.]]></description>
			<content:encoded><![CDATA[<p>Design for universities is traditionally conservative, or at least smaller public universities in the Midwest. With each new project, I attempt to push the design in a more sophisticated direction. I don&#8217;t go totally off-the-wall, but try and design something that the client will accept (if not at first, then after I&#8217;ve pitched the idea).</p>
<p>These light pole banners were created to line the streets around campus. I decided to crop and rotate the logos slightly to increase visual interest. In this case, the brand doesn&#8217;t need to hit you over the head, because&#8230; well, you know you&#8217;re on campus.</p>
<p>Being subtle can go a long way. In my opinion, the cropped logo causes visitors to notice the banners more than a traditional centered-logo approach. It shifts the focus from the logo as a whole, and concentrates the eye on specific elements.</p>
]]></content:encoded>
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		<title>T.White Identity Package</title>
		<link>http://www.thisistwhite.com/portfolio/twhite-identity-package/</link>
		<comments>http://www.thisistwhite.com/portfolio/twhite-identity-package/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 21:28:07 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=930</guid>
		<description><![CDATA[Personal identity package created for new business, client communications and invoicing.]]></description>
			<content:encoded><![CDATA[<p>Designing an identity package is always challenging, but rarely more so than when trying to develop a personal identity package.  I can understand why many agencies hire an outside design team to develop their identity. One would think that we would know ourselves better than anyone, but that often creates roadblocks in the conceptualization process as well as the decision making process. I seem to second guess myself more when doing personal work.</p>
<p>This is my newest attempt at creating a personal identity package, and one I am pleased with. I&#8217;m currently deciding on stocks and inks. These mock-ups were done on 32lb cotton stock.</p>
]]></content:encoded>
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		<title>UCM Traditions</title>
		<link>http://www.thisistwhite.com/portfolio/ucm-traditions/</link>
		<comments>http://www.thisistwhite.com/portfolio/ucm-traditions/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 20:00:40 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Motion Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[motion]]></category>
		<category><![CDATA[sepia]]></category>
		<category><![CDATA[traditions]]></category>
		<category><![CDATA[UCM]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1168</guid>
		<description><![CDATA[Component of Confidence Campaign website focusing on the history of the university and its many traditions.]]></description>
			<content:encoded><![CDATA[<p>This Flash component was part of the Confidence website I designed and developed for an integrated marketing campaign. The University had recently undergone a name change, and we decided that with all of these new changes, we needed to highlight the many traditions the university had established over the last 140-plus years.</p>
<p>Having this Flash piece display properly on the website has been tricky. First off, the size was larger than my current project gallery would allow. After a quick re-size, I slapped it in here, but you&#8217;ll notice a bit of a quality bump. Don&#8217;t hold that against me, this is just to show you the kind of projects I routinely design, develop and art direct.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Super Black Market</title>
		<link>http://www.thisistwhite.com/portfolio/super-black-market/</link>
		<comments>http://www.thisistwhite.com/portfolio/super-black-market/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 02:55:27 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[actionscript]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[collage]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[punk rock]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=226</guid>
		<description><![CDATA[Flash based website for now L.A.-based punk rock powerhouse.]]></description>
			<content:encoded><![CDATA[<p>Super Black Market is a Missouri-based punk rock band formed in late 2005. I played guitar and sang backup vocals until early 2007; leaving due to other commitments. The website is mostly Flash that pulls calendars, news, lyrics, etc from a SQL database.<br />
The initial concept was to portray the band members as giant &#8216;monsters&#8217; looming over various juxtaposed buildings and landmarks. I decided to make the site a &#8216;side-scroller&#8217; so the landscape would fit together as if it were almost a 360º panorama. This project was extremely challenging, but very rewarding.</p>
]]></content:encoded>
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		<title>UCM: You&#8217;re Here</title>
		<link>http://www.thisistwhite.com/portfolio/u-r-here/</link>
		<comments>http://www.thisistwhite.com/portfolio/u-r-here/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 00:17:40 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Motion Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Graduate & Extended Studies]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[map]]></category>
		<category><![CDATA[theatre]]></category>
		<category><![CDATA[UCM]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=13</guid>
		<description><![CDATA[Motion piece created for theater showing centering on UCM presence in Kansas City.]]></description>
			<content:encoded><![CDATA[<p>The theater piece I created was the first piece I ever designed to be on the big screen.  I never considered myself a motion designer, but was up for the challenge.  The project consisted of two pieces to run at theaters in the Kansas City area. Knowing exactly which theaters the ads would appear in, was a tremendous advantage.</p>
<p>The piece starts with a &#8216;self-drawing&#8217; vector map which shows viewers at their exact location.  This panned to the location of the University&#8217;s Summit Center less than a mile away. I then pulled out to a state map, then world map, closing with the tagline &#8211; &#8220;UCM: You&#8217;re here. So are we.&#8221;</p>
<p>I was asked to come to the theater to approve the piece&#8217;s debut, which was amazing to see on such a large screen. I didn&#8217;t however, stay to watch &#8220;High School Musical 3&#8243;.</p>
]]></content:encoded>
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		<title>Aphex Twin</title>
		<link>http://www.thisistwhite.com/portfolio/aphex-twin/</link>
		<comments>http://www.thisistwhite.com/portfolio/aphex-twin/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 02:38:15 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Package Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[box set]]></category>
		<category><![CDATA[CD]]></category>
		<category><![CDATA[industrial]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=210</guid>
		<description><![CDATA[Student project, package design for Aphex Twin CD box set.]]></description>
			<content:encoded><![CDATA[<p>For a Package Design class, we were to choose a band from a provided list to create a CD box set. I chose Aphex Twin simply because I was not familiar with his work, and thought it would be challenging. The style of music allowed for more significant experimentation than the other choices. I conducted research, listened to the music and started thinking about the look of the insert, but had no idea about the package. Rummaging around through my pop&#8217;s shop at home, I stumbled upon the aluminum housing for a water pump. The two pieces held a group of CD&#8217;s perfectly.  A lot of measuring, a few drilled holes, a hinge and a few bolts later; this is what I came up with.</p>
]]></content:encoded>
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		<title>UCM Today Online</title>
		<link>http://www.thisistwhite.com/portfolio/today-online/</link>
		<comments>http://www.thisistwhite.com/portfolio/today-online/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 02:56:02 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[online magazine]]></category>
		<category><![CDATA[photo direction]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=228</guid>
		<description><![CDATA[UCM Today Online; alumni publication]]></description>
			<content:encoded><![CDATA[<p>UCM Today is the University of Central Missouri&#8217;s Alumni Magazine.  In order to reach a broader base of graduates, we created an online version of this publication.</p>
<p>Today Online is released before the print version is mailed and has a <em>Read It and Rate It</em> feature allowing readers to give instant feedback on stories, suggest future topics and communicate more effectively with the alumni office.</p>
]]></content:encoded>
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		<title>Dillinger Four vs. God</title>
		<link>http://www.thisistwhite.com/portfolio/dillinger-four-vs-god/</link>
		<comments>http://www.thisistwhite.com/portfolio/dillinger-four-vs-god/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 03:48:34 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Package Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[CD]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[publication]]></category>
		<category><![CDATA[punk rock]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=390</guid>
		<description><![CDATA[Book constructed for Dillinger Four album "vs. God"]]></description>
			<content:encoded><![CDATA[<p>When a booklet project came up in Package Design, I jumped at the chance of building something for my favorite album of the time; Dillinger Four vs. God. Knowing the lyrics, style of music, ideals of the songwriters and having a penchant for inappropriate hand gestures, I went to work.  I entered the shop armed with Masonite, a spring and some finish nails. The idea was to make a book without the traditional spine. A piece of vellum was placed between the pages with a corresponding hand gesture (that Scott Kaufman and I shot ourselves). Flipping the book revealed upside-down hand gestures, adding another element of interest. This has been extremely difficult to photograph effectively for the portfolio. I hope you get the idea of how it functions.</p>
]]></content:encoded>
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		<title>UCM Confident Campaign</title>
		<link>http://www.thisistwhite.com/portfolio/ucm-confident/</link>
		<comments>http://www.thisistwhite.com/portfolio/ucm-confident/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 02:57:54 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Futura]]></category>
		<category><![CDATA[outdoor board]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[series]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=232</guid>
		<description><![CDATA[Be UCM confident. The updated campaign.]]></description>
			<content:encoded><![CDATA[<p>This was one of the first campaigns that I was tasked with art directing.  The campaign itself has been around for 3 years, but has evolved into this series.  I&#8217;ve changed the look and feel from its previous iteration, utilizing more white space and updating the typography, as well as a shift in style of photography.  Elements of the campaign include newspaper ads, billboards, magazine ads, posters, radio and television spots, updated webiste and online banners.</p>
]]></content:encoded>
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		<title>UCM: Season&#8217;s Greetings &#8217;09</title>
		<link>http://www.thisistwhite.com/portfolio/ucm-foundation-seasons-greetings-09/</link>
		<comments>http://www.thisistwhite.com/portfolio/ucm-foundation-seasons-greetings-09/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 20:15:53 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Motion Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[giving]]></category>
		<category><![CDATA[UCM]]></category>

		<guid isPermaLink="false">http://thisistwhite.com/?p=835</guid>
		<description><![CDATA[The UCM Foundation asked me to create the newest in a series of highly-successful holiday motion pieces.]]></description>
			<content:encoded><![CDATA[<p>With the growing popularity of the season&#8217;s greetings flash pieces I designed over the last few years, the UCM Foundation was excited to begin this project for the 2009 season. Since it&#8217;s launch, (Dec. 7) we have received an influx of generous compliments and inquiries about its design and production. Humbling indeed.</p>
<p>I felt a need to push past the previous design direction, and create something a little more fresh. The animated snow often creates a disconnect when using outdoor photography, so I used this as an opportunity to create a series of <em>juxtaposed campus&#8217;</em> which would end up helping the message of the piece all-the-more. This piece was sent to all alumni, which encompasses numerous generations. Since the UCM campus grows and changes each year, I used this progress as the focus of the piece. The message was &#8220;Though we may all remember UCM differently, we can never forget what it has given us.&#8221;</p>
<p>The screen shots don&#8217;t capture the animation sequencing or masking of elements very well, but the objects in each scene build, then move out. Please see see the link to the right to view the live piece.</p>
]]></content:encoded>
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		<title>Knob Noster Athletics</title>
		<link>http://www.thisistwhite.com/portfolio/knob-noster-athletics/</link>
		<comments>http://www.thisistwhite.com/portfolio/knob-noster-athletics/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 02:32:12 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[basketball court]]></category>
		<category><![CDATA[football field]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Knob Noster]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[panther]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[style guide]]></category>
		<category><![CDATA[turf]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=206</guid>
		<description><![CDATA[Branding for Knob Noster School district.]]></description>
			<content:encoded><![CDATA[<p>This was the first time I ever &#8220;up-sold&#8221; a client (is that a word?). The school board in Knob Noster, MO called me to create a graphic for the new artificial turf football field that had recently approved. All they asked for was an end-zone graphic and yard markers.</p>
<p>After looking at numerous other football fields, I noticed the fields that really stood out had mascots or logos at the 50 yard line, and accent marks in other areas. I saw this as an opportunity for them to really outshine other teams in their conference.  They liked the idea, however, they had no standard logo. In fact, the Knob Noster Panthers had 3-4 iterations of  &#8216;panthers&#8217; grabbed from various sources. My suggestion was to create a new identity for their sports teams that could be used on fields,  uniforms,  signage, online, and everywhere else.</p>
<p>For the next few weeks I researched and drew panthers trying to find the best pose, expression and level of detail. After a few rounds of revisions and meetings with the board, this is the result. I provided a standards guide to help ensure that the logo looked its best in multiple applications.</p>
<p>The school board, district and community all rallied behind the logo and started to implement the new marks everywhere; from the football field to coffee mugs. One of the faculty purchased custom car seat-covers with the logo on them as a Christmas gift.</p>
<p>I was honored to be asked to attend the field dedication ceremony where I helped pull the tarp back to unveil the new logo and field to the public.</p>
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		<title>Trent White vs. Holly Davenport</title>
		<link>http://www.thisistwhite.com/portfolio/trent-vs-holly/</link>
		<comments>http://www.thisistwhite.com/portfolio/trent-vs-holly/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 16:31:36 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[die cut]]></category>
		<category><![CDATA[fan]]></category>
		<category><![CDATA[invitations]]></category>
		<category><![CDATA[program]]></category>
		<category><![CDATA[wedding]]></category>

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		<description><![CDATA[Save the Date card and program for my wedding.]]></description>
			<content:encoded><![CDATA[<p>When I proposed marriage to my now-wife Holly, I didn&#8217;t think twice about having &#8220;Save the Date&#8221; cards made or the maps, invitations or programs. I just assumed that since design is my profession, I&#8217;d make them&#8230; Actually, that&#8217;s a lie.  I never thought about any of that until we realized we needed to send something out.</p>
<p>The Save the Date cards were very simple.  Holly and I were in Europe after speaking at a conference in Paris, and decided to travel down to the south of France for a little vacation since we were already overseas. I proposed in the Pope&#8217;s Garden in Avignon. After she accepted, she took a picture of the bench we were sitting on and, voilà! Save the Date: check.</p>
<p>We decided on an outdoor wedding a little over a year from the date I proposed which put the ceremony in July. We knew July to be pretty dry in MO. but unbearably hot. This drove our decision to make the programs functional.  In an outdoor Missouri wedding in July, you&#8217;ll need a fan. I created a template for a die, sent off to have it made, and an awesome friend from Chicago took care of our printing needs. Thanks again Dave!</p>
]]></content:encoded>
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		<title>Legends of the Wild West</title>
		<link>http://www.thisistwhite.com/portfolio/legends-of-the-wild-west/</link>
		<comments>http://www.thisistwhite.com/portfolio/legends-of-the-wild-west/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 15:11:55 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[advertisements]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[outdoor board]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[series]]></category>

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		<description><![CDATA[Student project, PBS ad series for the Legends of the Wild West.]]></description>
			<content:encoded><![CDATA[<p>This ad series was completed for a Design for Advertising course.  Students were partnered together as an exercise in communication, cooperation and teamwork.  I was lucky enough to be paired with Scott Kaufman, who is a fantastic illustrator/designer now based on the east coast. The project was to complete an ad campaign for a new series on PBS and design a 4-color magazine ad, a black and white newspaper ad and a 4-color roadside billboard. Our 3 subject choices were programs from the 60&#8242;s,  the history of horror, or the wild west. After choosing the wild west, we decided to focus on the criminal aspect of the era. We found a recipe for fake blood, and the rest is history. We shot the photos for the 4-color ad and black and white ads ourselves (that&#8217;s me, holding the gun; and local blues legend Billy Beale holding the cards). While the blood may be a little too gratuitous, I was very pleased with how they turned out.</p>
]]></content:encoded>
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		<title>Kansas City Ballet</title>
		<link>http://www.thisistwhite.com/portfolio/kc-ballet/</link>
		<comments>http://www.thisistwhite.com/portfolio/kc-ballet/#comments</comments>
		<pubDate>Sat, 12 Sep 2009 20:55:47 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[ballet]]></category>
		<category><![CDATA[brochure]]></category>
		<category><![CDATA[publication]]></category>
		<category><![CDATA[typography]]></category>

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		<description><![CDATA[Student project, brochure for the Kansas City Ballet performances.]]></description>
			<content:encoded><![CDATA[<p>This brochure was completed for a Publication Design. The Kansas City Ballet was nice enough to provide photography as well as their logo and standards document, so we could maintain the high quality design work they had already established. There were no limitations on this project; dimensions, paper, and number of colors were up to each student designer. Many of the photographs provided were in back and white, so in order to maintain a unity, I left the imagery as-is, and treated  the headings graphically for each section.</p>
<p><em><strong>Useless Trivia</strong>: </em><em>Three years later I would teach this course and hand out an updated version of this project to my students. So that students&#8217; project&#8217;s are not inadvertantely influenced,  I never show my work until after a project has been completed.</em></p>
]]></content:encoded>
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		<title>SubUrbia Book Jacket</title>
		<link>http://www.thisistwhite.com/portfolio/suburbia/</link>
		<comments>http://www.thisistwhite.com/portfolio/suburbia/#comments</comments>
		<pubDate>Sat, 12 Sep 2009 20:55:05 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[book jacket]]></category>
		<category><![CDATA[chapter]]></category>
		<category><![CDATA[publication]]></category>

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		<description><![CDATA[Student project, book dust jacket designed for Eric Bogosian Play.]]></description>
			<content:encoded><![CDATA[<p>This dust jacket project was assigned in my Publication Design class. We were free to pick the subject, so I chose the play SubUrbia by Eric Bogosian. I went for a gritty look by crumpling paper and photocopying it for the interior and exterior textures.</p>
]]></content:encoded>
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		<title>Secure Investigative Services</title>
		<link>http://www.thisistwhite.com/portfolio/secure-investigative-services/</link>
		<comments>http://www.thisistwhite.com/portfolio/secure-investigative-services/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 03:01:29 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[business card]]></category>
		<category><![CDATA[envelope]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[letterhead]]></category>
		<category><![CDATA[logo]]></category>

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		<description><![CDATA[Student project, logo and stationary system for local security company]]></description>
			<content:encoded><![CDATA[<p>Secure Investigative Services was a logo and branding exercise created by my professor as a university project. The concept for the logo was a ransom note with finger and thumb prints added as it might appear after a crime investigation unit dusted a document for prints. Brown paper gave the project a hand-crafted feel that complimented the logo.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>L3 Leadership Legacy Life</title>
		<link>http://www.thisistwhite.com/portfolio/l3-site-concepts/</link>
		<comments>http://www.thisistwhite.com/portfolio/l3-site-concepts/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 02:58:58 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[client pitch]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[typography]]></category>

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		<description><![CDATA[L3 is a peer-to-peer global leadership network for corporate executives 45 years old and older]]></description>
			<content:encoded><![CDATA[<p>L3 is a peer-to-peer global leadership network for corporate executives 45 years old and older. Members must the senior most paid executive of an organization of at least 60 full-time employees or as a proven leader of an organization, who has significantly inspired others through management skills.<br />
The organization was undergoing a re-brand, in which one of the components was their online presence. I was contacted to provide a mock-up of two pages, the homepage and an interior page. These mock-ups made nice use of whitespace, which I felt was important for the audience. The background would scale with the browser size, and a horizon line was near the bottom of the screen.</p>
<p>I was pleased with how they turned out, and the company that hired me to create the concepts loved them; however, they couldn&#8217;t persuade the board to go in this direction. I wish I could have presented these concepts in person. Live and learn.</p>
]]></content:encoded>
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		<title>Tech Deck</title>
		<link>http://www.thisistwhite.com/portfolio/tech-deck/</link>
		<comments>http://www.thisistwhite.com/portfolio/tech-deck/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 02:48:46 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Package Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[panorama]]></category>
		<category><![CDATA[toy]]></category>

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		<description><![CDATA[Student project, package design for Tech Deck bikes.]]></description>
			<content:encoded><![CDATA[<p>One of the first package designs I completed as a student was for Tech Deck. Tech Deck started as a company that made &#8216;finger/hand skateboards&#8217; and moved into creating bmx bikes for a similar audience.  I was never very good at playing with the thing, but had a lot of fun creating the package.</p>
<p>My idea was to create a container that could be played with instead of simply discarded.  This package can be used as a full-pipe, or placed on its side and used as a table top, or grinded on around the edge.</p>
<p>I took a piece of 6-inch PVC pipe and some plexi-glass to create the package.  Interior highlights include a 360º panorama picture of a cityscape.</p>
]]></content:encoded>
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		<title>UCM College Microsites</title>
		<link>http://www.thisistwhite.com/portfolio/college-microsites/</link>
		<comments>http://www.thisistwhite.com/portfolio/college-microsites/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 02:56:47 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[college]]></category>
		<category><![CDATA[dark]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[micro site]]></category>
		<category><![CDATA[sIFR]]></category>
		<category><![CDATA[slideshow]]></category>
		<category><![CDATA[XML]]></category>

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		<description><![CDATA[excerpt for College Microsites]]></description>
			<content:encoded><![CDATA[<p>The University of Central Missouri has 5 colleges inside of it.  We wanted to create a &#8216;micro site&#8217; for each college that would give prospective students a nice overview of what each college offers.  We identified a number of students as well as faculty in each college and conducted interviews and photoshoots. These sites function well as a go-to point for prospective students, parents as well as the general public.</p>
]]></content:encoded>
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		<title>Gelbach Manor</title>
		<link>http://www.thisistwhite.com/portfolio/gelbach-manor/</link>
		<comments>http://www.thisistwhite.com/portfolio/gelbach-manor/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 02:36:04 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Bed and Breakfast]]></category>
		<category><![CDATA[Inn]]></category>
		<category><![CDATA[simple viewer]]></category>

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		<description><![CDATA[Website for local bed and breakfast]]></description>
			<content:encoded><![CDATA[<p>Gelbach Manor is a bed and breakfast located in Warrensburg, MO. They hired me to update their web presence and create something that was more user friendly for updates. This was the first website I created using Textpattern as the content management system.</p>
<p>They needed galleries of each room, as well as a featured gallery showing off all Gelbach Manor has to offer. A professional photographer, and friend of mine, <a href="http://www.thegoodmanphoto.com" target="_blank">Brian Goodman</a>, was hired to shoot the home and grounds, which really set the site apart from a typical bed and breakfast website.</p>
<p>The galleries were put together using Slideshow Pro, allowing the client to update photos as needed.  I added a dynamic comment/testimonial page that guests can fill out, which, upon approval rotate throughout the site.</p>
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		<title>Houston, we have a Problem</title>
		<link>http://www.thisistwhite.com/portfolio/houston-we-have-a-problem/</link>
		<comments>http://www.thisistwhite.com/portfolio/houston-we-have-a-problem/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 02:29:54 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[diptych]]></category>
		<category><![CDATA[Fine Art]]></category>
		<category><![CDATA[Scott Kaufman]]></category>
		<category><![CDATA[Serigraphy]]></category>

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		<description><![CDATA[This is from a series of serigraphs I made in college. Scott Kaufman and I decided to create a series of diptychs and explore a common thread.]]></description>
			<content:encoded><![CDATA[<p>This is from a series of serigraphs I made in college.  The course asked us to explore a subject, element or idea that would be common across all of the projects throughout the semester. <a title="Kaufman Illustration" href="http://www.kaufman-illustration.com" target="_blank">Scott Kaufman</a> and I decided to create a series of diptychs and explore <em>death</em> as the common thread. Though in most cases, I don&#8217;t have the accompanying Kaufman piece, these single pieces stand alone fine. I can&#8217;t wait to get the screen back out and start printing again, this is a fantastic process I look forward to revisiting for prints, shirts and random walls.</p>
<p>This piece measures approx 9&#8243; x 7&#8243;. If anyone is interested, I have 10-15 of each I&#8217;d be willing to sell/trade.  Please <a href="mailto:trent@thisistwhite.com">contact me</a>.</p>
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		<title>Taking your Last Breath</title>
		<link>http://www.thisistwhite.com/portfolio/taking-your-last-breath/</link>
		<comments>http://www.thisistwhite.com/portfolio/taking-your-last-breath/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 02:27:32 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[diptych]]></category>
		<category><![CDATA[Fine Art]]></category>
		<category><![CDATA[Scott Kaufman]]></category>
		<category><![CDATA[Serigraphy]]></category>

		<guid isPermaLink="false">http://thisistwhite.com/?p=708</guid>
		<description><![CDATA[This is from a series of serigraphs I made in college. Scott Kaufman and I decided to create a series of diptychs and explore a common thread.]]></description>
			<content:encoded><![CDATA[<p>This is from a series of serigraphs I made in college.  The course asked us to explore a subject, element or idea that would be common across all of the projects throughout the semester. <a title="Kaufman Illustration" href="http://www.kaufman-illustration.com" target="_blank">Scott Kaufman</a> and I decided to create a series of diptychs and explore <em>death</em> as the common thread. Though in most cases, I don&#8217;t have the accompanying Kaufman piece, these single pieces stand alone fine. I can&#8217;t wait to get the screen back out and start printing again, this is a fantastic process I look forward to revisiting for prints, shirts and random walls.</p>
<p>This piece measures approx 7.5&#8243; x 9&#8243;. If anyone is interested, I have 10-15 of each I&#8217;d be willing to sell/trade.  Please <a href="mailto:trent@thisistwhite.com">contact me</a>.</p>
]]></content:encoded>
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		<item>
		<title>Self Control</title>
		<link>http://www.thisistwhite.com/portfolio/self-control/</link>
		<comments>http://www.thisistwhite.com/portfolio/self-control/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 02:21:01 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[diptych]]></category>
		<category><![CDATA[Fine Art]]></category>
		<category><![CDATA[Scott Kaufman]]></category>
		<category><![CDATA[Serigraphy]]></category>

		<guid isPermaLink="false">http://thisistwhite.com/?p=703</guid>
		<description><![CDATA[This is from a series of serigraphs I made in college. Scott Kaufman and I decided to create a series of diptychs and explored a common thread throughout the series.]]></description>
			<content:encoded><![CDATA[<p>This is from a series of serigraphs I made in college.  The course asked us to explore a subject, element or idea that would be common across all of the projects throughout the semester. <a title="Kaufman Illustration" href="http://www.kaufman-illustration.com" target="_blank">Scott Kaufman</a> and I decided to create a series of diptychs and explore <em>death</em> as the common thread. Though in most cases, I don&#8217;t have the accompanying Kaufman piece, these single pieces stand alone fine. I can&#8217;t wait to get the screen back out and start printing again, this is a fantastic process I look forward to revisiting for prints, shirts and random walls.</p>
<p>This piece measures approx 6.5&#8243; x 7.5&#8243;. If anyone is interested, I have 10-15 of each I&#8217;d be willing to sell/trade.  Please <a href="mailto:trent@thisistwhite.com">contact me</a>.</p>
<p><strong>Special Note: </strong>This imagery may look familiar&#8230; it was also used in a self-released <a href="http://thisistwhite.com/portfolio/kosher-self-control" target="_self">Kosher Album</a></p>
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		<title>UCM: Season&#8217;s Greetings &#8217;08</title>
		<link>http://www.thisistwhite.com/portfolio/seasons-greetings/</link>
		<comments>http://www.thisistwhite.com/portfolio/seasons-greetings/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 02:51:49 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Motion Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[giving]]></category>
		<category><![CDATA[UCM]]></category>

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		<description><![CDATA[End of year flash piece sent to alumni with giving functionality.]]></description>
			<content:encoded><![CDATA[<p>The UCM Foundation came to me to create a digital postcard for an end of year mailing. The point of this was to  create a warm and fuzzy feeling, and wish alumni a happy new year. It was important to avoid appearing that its purpose was to seek donations, though that functionality was built in as well. I also created a &#8216;forward to a friend&#8217; button so alumni could pass the piece along to other friends, which I, of course captured in a database.</p>
<p>The look and feel was tricky. I wanted to use the animated snow, but felt there was a disconnect when it was placed in front of a photograph.  I solved this issue by using live trace in Adobe Illustrator to give it a more illustrative effect.  This also allowed me to make the dreary sky of a few of the frames more vibrant.</p>
<p><em><strong>Useless Trivia:</strong> This piece won a Grand Gold Award at the national CASE Conference.</em></p>
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		<title>Monkey Boy &#8211; Flies</title>
		<link>http://www.thisistwhite.com/portfolio/monkey-boy-flies/</link>
		<comments>http://www.thisistwhite.com/portfolio/monkey-boy-flies/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 03:04:34 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[flyer]]></category>
		<category><![CDATA[Monkey Boy]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[poster]]></category>
		<category><![CDATA[show]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=244</guid>
		<description><![CDATA[Poster for Monkey Boy show]]></description>
			<content:encoded><![CDATA[<p>Being a designer as well as a musician, I am constantly asked to create posters for shows, CD covers, websites, and ads for bands I&#8217;m in, or shows I&#8217;m playing. I really enjoy having the opportunity to marry my two passions.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.thisistwhite.com/portfolio/monkey-boy-flies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Monkey Boy &#8211; Puppet</title>
		<link>http://www.thisistwhite.com/portfolio/monkey-boy-puppet/</link>
		<comments>http://www.thisistwhite.com/portfolio/monkey-boy-puppet/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 03:05:40 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[flyer]]></category>
		<category><![CDATA[Monkey Boy]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[poster]]></category>
		<category><![CDATA[show]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=246</guid>
		<description><![CDATA[Poster for Monkey Boy show.]]></description>
			<content:encoded><![CDATA[<p>Being a designer as well as a musician, I am constantly asked to create posters for shows, CD covers, websites, and ads for bands I&#8217;m in, or shows I&#8217;m playing. I really enjoy having the opportunity to marry my two passions.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.thisistwhite.com/portfolio/monkey-boy-puppet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kosher: Self Control</title>
		<link>http://www.thisistwhite.com/portfolio/kosher-self-control/</link>
		<comments>http://www.thisistwhite.com/portfolio/kosher-self-control/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 03:03:20 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[CD]]></category>
		<category><![CDATA[Hammerpress]]></category>
		<category><![CDATA[Kosher]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[package]]></category>
		<category><![CDATA[punk rock]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=242</guid>
		<description><![CDATA[CD packaging designed from self released album Self Control.]]></description>
			<content:encoded><![CDATA[<p>Kosher is the band that I started with some friends in 1995.  Over the years we built quite a song library and toured all over the country releasing 5 albums and various EP and vinyl releases. Just before we signed to <a title="BYO" href="http://www.byorecords.com" target="_blank">BYO Records</a> we recorded an album entitled Self Control. This album was later re-mastered and released on the BYO roster.</p>
<p>A friend and I were brainstorming ideas for the CD package when he mentioned having a contact at <a title="Hammerpress" href="http://www.hammerpress.net" target="_blank">Hammerpress</a>. I have always admired their work and was thrilled to receive the plates after printing. They make fantastic wall art themselves.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Fitter&#8217;s Pub</title>
		<link>http://www.thisistwhite.com/portfolio/fitters-pub/</link>
		<comments>http://www.thisistwhite.com/portfolio/fitters-pub/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 02:54:06 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[client pitch]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[Helvetica]]></category>
		<category><![CDATA[menu]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=224</guid>
		<description><![CDATA[Website design concepts for a popular local restaurant and pub.]]></description>
			<content:encoded><![CDATA[<p>These concepts were created to increase awareness of the specials and events at Fitter&#8217;s Pub. Fitter&#8217;s is one of the most popular spots in town, but they wanted to inform and connect outside of the bar. Elements of the site were to include, photos from last night, manager&#8217;s specials, drink menu and full food menu.  The site never got off the ground but I liked the feel of the concepts.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.thisistwhite.com/portfolio/fitters-pub/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kokam America</title>
		<link>http://www.thisistwhite.com/portfolio/kokam-america/</link>
		<comments>http://www.thisistwhite.com/portfolio/kokam-america/#comments</comments>
		<pubDate>Sat, 06 Sep 2008 04:57:13 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[battery]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[XML]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=3</guid>
		<description><![CDATA[Website pitch for battery manufacturer's US Headquarters]]></description>
			<content:encoded><![CDATA[<p>Kokam is the primary manufacturer of the patented Superior Lithium Polymer Battery (SLPB) technology. They are quickly becoming the world leader in low cost, high volume, high reliability lithium polymer battery manufacturing today.</p>
<p>I was hired to create site mock-ups based on their suggestions and examples.  The site I came up with had a contemporary feel while still not feeling &#8216;too stuffy&#8217; or cluttered. This XML-driven flash site had loads of interactivity while still having a small loading footprint.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>UCM Undergraduate Website</title>
		<link>http://www.thisistwhite.com/portfolio/ucm-undergraduate-website/</link>
		<comments>http://www.thisistwhite.com/portfolio/ucm-undergraduate-website/#comments</comments>
		<pubDate>Mon, 10 Sep 2007 02:51:16 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[admissions]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[grunge]]></category>
		<category><![CDATA[undergraduate]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=220</guid>
		<description><![CDATA[Sire concept and light build-out of Undergraduate Admissions at the University of Central Missouri.]]></description>
			<content:encoded><![CDATA[<p>Sometimes university websites can become stale in look and feel because of the wide range of audience (faculty/staff, current students, alumni, prospective students, etc).  The undergraduate admission site is often where contemporary design is localized on a university website. Most of the &#8216;design-chances&#8217; are taken here due to the age of users admissions is catering to.</p>
<p>The concept behind this site was to have a more youthful appearance and utilize video that I asked our production department to create. I had all of the students who were interviewed for this project simply look at the camera for about 30 seconds. Instead of having a static photo on the homepage, it would be a looping video clip. The idea was based on one of the elements from the <em>Harry Potter </em>movies in which all photographs are animated.</p>
<p>The problem I ran into was duration. In the Harry Potter movies, there&#8217;s a finite time the image is in frame.  On a website however, the viewer could have the page open indefinitely;  so the video would repeat&#8230; and repeat.  The video clip looked slightly creepy. I personally liked it.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gavin&#8217;s Cafe and Bookstore</title>
		<link>http://www.thisistwhite.com/portfolio/gavins-cafe/</link>
		<comments>http://www.thisistwhite.com/portfolio/gavins-cafe/#comments</comments>
		<pubDate>Mon, 10 Sep 2007 02:47:53 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Package Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[bag]]></category>
		<category><![CDATA[bookstore]]></category>
		<category><![CDATA[box]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[t-shirt]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=212</guid>
		<description><![CDATA[Student project, identity and merchandise/package design for Gavin's Cafe and Bookstore.]]></description>
			<content:encoded><![CDATA[<p>Gavin&#8217;s Cafe and Bookstore was a fictitious company created in the vein of Barnes and Noble or Borders Books for a Package Design class. This multifaceted project gave us an opportunity to develop the logo and apply it to packaging, apparel and signage. Being clumsy myself, I decided to work with the &#8216;spilled coffee&#8217; concept.  Elements I created for the project include a shopping bag, tissue paper, gift box, and t-shirt.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
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