T.White Design » Motion Design

Equinox.com Banner Ads

trent — Thu, 12 May 2011 03:56:59 +0000

This year’s campaign was brought in-house. It was a long process with a ton of moving parts, but I think the entire organization saw this as a huge win for the Marketing Team as a whole, so we were really excited to tackle the project. We needed ad banners to place on various websites that created campaign awareness. If you’re like me, unless an ad is exceptional or unique in some way, most of the time I tune ads out. We are continuously bombarded by ads so much that the simply become background clutter that gets in the way of the information we’re trying to get. I wanted to approach this differently. Shot by Terry Richardson, these provocative image show how Equinox empowers every part of your life.
Often we have multiple ad placements on a single site, so I wanted the ads to work together instead of simply coming up with multiple stand-alone ads in different orientations. These tandem ads serve as a single canvas, to tell the story. I wanted the ad to interact with the content on the page, instead of becoming a road block for the information.

Nike: Glory in 3, 2, 1…

trent — Tue, 22 Jun 2010 13:32:42 +0000

For more information on this project, check out the Glory in… Overview.

This personal project is a multi-channel strategy to reconnect with athletes and athletes at heart. Original photography by Bryan Tebbenkamp.

This series is based on the split-second action required in many competitive sports. One action, or hesitation can be the deciding factor of victory or defeat. These can be viewed from two angles; depending on the point of view of the action. The point of view is what tells the story and sets the stage for drama.

These would obviously work as print ads, or even billboards due to the simplicity of the message and composition, but being an Interactive Art Director, my thoughts moved toward creating an interactive environment, or a captivating motion piece.

One implementation might be to have users vote on what they think is the “most dramatic moment in sports,” I would recreate this composition as I have above. Also, we could pit legendary athletes from all over sports history that never faced one another and create these compositions. In effect, creating the “ultimate dramatic moment in sports” based on user votes (voting via twitter, facebook etc).

Another application of the split second decision making could utilize YouTube and the link capabilities of videos. Multiple sports videos can be hot-linked to tell a story.

UCM Traditions

trent — Wed, 20 Jan 2010 20:00:40 +0000

This Flash component was part of the Confidence website I designed and developed for an integrated marketing campaign. The University had recently undergone a name change, and we decided that with all of these new changes, we needed to highlight the many traditions the university had established over the last 140-plus years.

Having this Flash piece display properly on the website has been tricky. First off, the size was larger than my current project gallery would allow. After a quick re-size, I slapped it in here, but you’ll notice a bit of a quality bump. Don’t hold that against me, this is just to show you the kind of projects I routinely design, develop and art direct.

UCM: You’re Here

trent — Mon, 11 Jan 2010 00:17:40 +0000

The theater piece I created was the first piece I ever designed to be on the big screen. I never considered myself a motion designer, but was up for the challenge. The project consisted of two pieces to run at theaters in the Kansas City area. Knowing exactly which theaters the ads would appear in, was a tremendous advantage.

The piece starts with a ‘self-drawing’ vector map which shows viewers at their exact location. This panned to the location of the University’s Summit Center less than a mile away. I then pulled out to a state map, then world map, closing with the tagline – “UCM: You’re here. So are we.”

I was asked to come to the theater to approve the piece’s debut, which was amazing to see on such a large screen. I didn’t however, stay to watch “High School Musical 3″.

UCM: Season’s Greetings ’09

trent — Wed, 09 Dec 2009 20:15:53 +0000

With the growing popularity of the season’s greetings flash pieces I designed over the last few years, the UCM Foundation was excited to begin this project for the 2009 season. Since it’s launch, (Dec. 7) we have received an influx of generous compliments and inquiries about its design and production. Humbling indeed.

I felt a need to push past the previous design direction, and create something a little more fresh. The animated snow often creates a disconnect when using outdoor photography, so I used this as an opportunity to create a series of juxtaposed campus’ which would end up helping the message of the piece all-the-more. This piece was sent to all alumni, which encompasses numerous generations. Since the UCM campus grows and changes each year, I used this progress as the focus of the piece. The message was “Though we may all remember UCM differently, we can never forget what it has given us.”

The screen shots don’t capture the animation sequencing or masking of elements very well, but the objects in each scene build, then move out. Please see see the link to the right to view the live piece.

UCM: Season’s Greetings ’08

trent — Wed, 10 Dec 2008 02:51:49 +0000

The UCM Foundation came to me to create a digital postcard for an end of year mailing. The point of this was to create a warm and fuzzy feeling, and wish alumni a happy new year. It was important to avoid appearing that its purpose was to seek donations, though that functionality was built in as well. I also created a ‘forward to a friend’ button so alumni could pass the piece along to other friends, which I, of course captured in a database.

The look and feel was tricky. I wanted to use the animated snow, but felt there was a disconnect when it was placed in front of a photograph. I solved this issue by using live trace in Adobe Illustrator to give it a more illustrative effect. This also allowed me to make the dreary sky of a few of the frames more vibrant.

Useless Trivia: This piece won a Grand Gold Award at the national CASE Conference.