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	<title>T.White Design</title>
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	<link>http://www.thisistwhite.com</link>
	<description>Trent White is an Art Director and Designer with eight years of experience in digital design as well as traditional design, advertising and brand development.</description>
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		<title>Get Ready NYC&#8230;</title>
		<link>http://www.thisistwhite.com/news/get-ready-nyc/</link>
		<comments>http://www.thisistwhite.com/news/get-ready-nyc/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 15:57:45 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1305</guid>
		<description><![CDATA[Well, it finally happened. My wife and I finally got an apartment in New York. We will be residents of Brooklyn (Park Slope) next week. We are oozing excitement!]]></description>
			<content:encoded><![CDATA[<p>Well, it finally happened. My wife and I got an apartment in New York. We will be residents of Brooklyn (Park Slope) beginning next week. We are excited! Next step – employment. C&#8217;mon agencies! &#8211; give me a call, or email&#8230;</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Overview &#8211; Nike: Glory in 3, 2, 1&#8230;</title>
		<link>http://www.thisistwhite.com/special/overview-nike-glory-in-3-2-1/</link>
		<comments>http://www.thisistwhite.com/special/overview-nike-glory-in-3-2-1/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 15:53:23 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Special]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Motion Design]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Platform]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1261</guid>
		<description><![CDATA[An Exercise in Digital Strategy]]></description>
			<content:encoded><![CDATA[<p>This series is based on the split-second action required in many competitive sports. One action, or hesitation can be the deciding factor of victory or defeat. These can be viewed from two angles; depending on the point of view of the action. A big defensive play that stops the other team from scoring, or a strike-out is equally as important a big offensive play.</p>
<p><img class="alignnone size-full wp-image-1270" title="football_ad" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2010/06/football_ad.jpg" alt="" width="460" height="329" /></p>
<p>I needed a high sense of drama for these environments, so I scoured the gallery of our photographer, Bryan Tebbenkamp to find the right images. Over the years he&#8217;s shot thousands of photos of the UCM sports teams, so I was confident I could find the action I wanted to focus on, even if I needed to blend together multiple shots. Below are a few of the originals, so you can see the elements before and after.</p>
<p><img class="alignnone size-full wp-image-1271" title="football_ad1" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2010/06/football_ad1.jpg" alt="" width="460" height="472" /></p>
<p><img class="alignnone size-full wp-image-1272" title="football_ad2" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2010/06/football_ad2.jpg" alt="" width="460" height="643" /></p>
<p><img class="alignnone size-full wp-image-1276" title="football_ad_process1" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2010/06/football_ad_process1.jpg" alt="" width="460" height="400" /></p>
<p><img class="alignnone size-full wp-image-1277" title="football_ad_process2" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2010/06/football_ad_process2.jpg" alt="" width="460" height="400" /></p>
<p>These were designed as a creative exercise. It&#8217;s important always stay current and flex your design muscles. Often times, real clients don&#8217;t have the budget or desire for large-scale campaign development, digital strategy or need for sophisticated, cutting-edge design. It&#8217;s all about what&#8217;s appropriate for the client.</p>
<p>I chose Nike for this particular project because the drama I wanted to create visually would be more appropriate than for a client such as &#8220;mom and pop&#8217;s shoe repair&#8221;. I would like to show potential employers that I am campaign-minded and think holistically. Designing and developing for large-scale clients forces you to think of multi-channel solutions and how one can use emerging technology to create new interactions.</p>
<p><img class="alignnone size-full wp-image-1268" title="baseball_ad" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2010/06/baseball_ad.jpg" alt="" width="460" height="329" /></p>
<p><img class="alignnone size-full wp-image-1269" title="baseball_ad1" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2010/06/baseball_ad1.jpg" alt="" width="460" height="333" /></p>
<p>These would obviously work as print ads, or even billboards due to  the  simplicity of the message and composition, but being an Interactive  Art Director, my  thoughts moved toward  creating an interactive  environment, or a  captivating motion piece.</p>
<p>One implementation might be to have users vote on what they think is the &#8220;most dramatic moment in sports,&#8221; I would  recreate this composition as I have above. Also, we could pit legendary athletes from all over sports history that never faced one another and create these compositions. In effect, creating the &#8220;ultimate dramatic moment in sports&#8221; based on user votes (voting via twitter, facebook etc).</p>
<p>Another application of the split second decision making could utilize YouTube and the link capabilities of videos. Multiple sports videos can be hot-linked to tell a story.</p>
<p>There are a number of sports that this can be applied to from volleyball, soccer, to bicycling, or motor sports. I am currently gathering photos for two more pieces in the series.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.thisistwhite.com/special/overview-nike-glory-in-3-2-1/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Nike: Glory in 3, 2, 1&#8230;</title>
		<link>http://www.thisistwhite.com/portfolio/nike-glory-in-3-2-1/</link>
		<comments>http://www.thisistwhite.com/portfolio/nike-glory-in-3-2-1/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 13:32:42 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Motion Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[drama]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[photo manipulation]]></category>
		<category><![CDATA[sports]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1282</guid>
		<description><![CDATA[A multi-channel strategy to reconnect with athletes and athletes at heart.]]></description>
			<content:encoded><![CDATA[<p>For more information on this project, check out the <a title="Check out the Nike: Glory in 3, 2, 1... Overview" href="http://www.thisistwhite.com/special/overview-nike-glory-in-3-2-1/" target="_self">Glory in&#8230; Overview</a>.</p>
<p>This personal project is a multi-channel strategy to reconnect with athletes and athletes at heart. Original photography by Bryan Tebbenkamp.</p>
<p>This series is based on the split-second action required in many  competitive sports. One action, or hesitation can be the deciding factor  of victory or defeat. These can be viewed from two angles; depending on  the point of view of the action. The point of view is  what tells the story and sets the stage for drama.</p>
<p>These would obviously work as print ads, or even billboards due to   the  simplicity of the message and composition, but being an Interactive   Art Director, my  thoughts moved toward  creating an interactive   environment, or a  captivating motion piece.</p>
<p>One implementation might be to have users vote on what they think is  the “most dramatic moment in sports,” I would  recreate this composition  as I have above. Also, we could pit legendary athletes from all over  sports history that never faced one another and create these  compositions. In effect, creating the “ultimate dramatic moment in  sports” based on user votes (voting via twitter, facebook etc).</p>
<p>Another application of the split second decision making could utilize  YouTube and the link capabilities of videos. Multiple sports videos can  be hot-linked to tell a story.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>UCM Website Redesign</title>
		<link>http://www.thisistwhite.com/portfolio/university-of-central-missouri/</link>
		<comments>http://www.thisistwhite.com/portfolio/university-of-central-missouri/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 15:45:19 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[960 grid]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[jquery]]></category>
		<category><![CDATA[sIFR]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=27</guid>
		<description><![CDATA[2009 redesign for the general look and feel of UCM's online presence. ]]></description>
			<content:encoded><![CDATA[<p>2009 marks the newest version of the University of Central Missouri website.  Since the redesign in 2007, we&#8217;ve added a number of features including JQuery menus, rotating spotlights, and a video CMS.  Increasing the width of the site as a whole provided a number of advantages. We could now target the majority of current user&#8217;s monitors, and add to the amount of info on the page without it feeling cluttered. Multiple landing pages replace the default home page. We&#8217;ve essentially created 6 targeted homepages which eliminate the need for generic &#8216;holder pages&#8217;. Now, visitors will be able to bookmark a specific, targeted homepage instead of one generic home page.</p>
<p>To see the main interaction points and get a sense of how things function, I have a link of how the site is progressing. I caution you that this is in HEAVY development and accordingly, will look different from day-to-day. Visit the <a title="UCM Redesign" href="http://ucmo.edu/dev/fade_menu.html" target="_blank">development site</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.thisistwhite.com/portfolio/university-of-central-missouri/feed/</wfw:commentRss>
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		<item>
		<title>Connection</title>
		<link>http://www.thisistwhite.com/portfolio/connection/</link>
		<comments>http://www.thisistwhite.com/portfolio/connection/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 01:11:33 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[icon]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[logotype]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1208</guid>
		<description><![CDATA[Logo and icons for a social group of the First United Methodist Church]]></description>
			<content:encoded><![CDATA[<p>Connection was the name given to the second-service at the First United Methodist Church in Warrensburg, MO. They wanted a visual representation of a connection with mission, heart and members.</p>
<p>The Dogwood tree has strong Christian symbolism.</p>
<ul>
<li>- The four leaves represent the cross.</li>
<li>- Each petal has a hole in the tip to represent nail marks.</li>
<li>- The center often resembles thorns.</li>
</ul>
<p>The Dogwood is also the official Missouri State tree. I felt this to be a great place to start when developing the logo. You can see the logotype, as well as a few of the graphic pieces I designed for this service.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.thisistwhite.com/portfolio/connection/feed/</wfw:commentRss>
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		<item>
		<title>UCM Alumni Newsletter</title>
		<link>http://www.thisistwhite.com/portfolio/ucm-alumni-newsletter/</link>
		<comments>http://www.thisistwhite.com/portfolio/ucm-alumni-newsletter/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 14:19:25 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[alumni]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[two-column]]></category>
		<category><![CDATA[UCM]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1190</guid>
		<description><![CDATA[HTML email created to keep UCM alumni up-to-date on campus information, initiatives and life]]></description>
			<content:encoded><![CDATA[<p>The UCM Alumni Associate came to me asking if I could design and develop an HTML email that could be sent out, monthly, quarterly or as-needed to keep UCM grads and alumni up-to-date on campus-related news.<br />
This two-column layout is flexible enough to contain as-much, or as-little content as they can write. I recommended less content of course. The teaser news content links to an article located on the UCM web servers so it&#8217;s accessible at any time.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Annie Helmericks-Louder</title>
		<link>http://www.thisistwhite.com/portfolio/annie-helmericks-louder/</link>
		<comments>http://www.thisistwhite.com/portfolio/annie-helmericks-louder/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 00:24:15 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Artist]]></category>
		<category><![CDATA[minimal]]></category>
		<category><![CDATA[two-column]]></category>
		<category><![CDATA[white]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1210</guid>
		<description><![CDATA[Website for autobiographical story teller and artist Annie Helmericks-Louder]]></description>
			<content:encoded><![CDATA[<p>Annie is a fantastic artist who often works in fibers. Simplicity was going to be the key to success in this project. When working with an artist, it&#8217;s important to allow their work to tell the story. This website needs to be the vehicle to spread the word about her work. I didn&#8217;t want the design to get in the way of a solid presentation.</p>
<p>Her work is often quite large. Though the website will accommodate a variety of image sizes, we decided to allow for a number of project detail images to get multiple views and show off some of the fine intricacies of her art.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>New Work Added!</title>
		<link>http://www.thisistwhite.com/news/new-work-added/</link>
		<comments>http://www.thisistwhite.com/news/new-work-added/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 14:58:45 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[banners]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1197</guid>
		<description><![CDATA[Updates galore!! Added some HTML Email projects, as well as Flash microsites and outdoor banners to the portfolio.]]></description>
			<content:encoded><![CDATA[<p>I hadn&#8217;t updated the portfolio section for some time, so I decided to take a few moments and add some new work. As I am currently in the job hunt in NYC I wanted to add a few interactive pieces (as I&#8217;m an Interactive Art Director) and explain a little about them. My hopes is that a fantastic agency will see the range of my work and start sending piles of cash to my bank account&#8230; well, anyway, moving along.</p>
<p>Added, are new HTML email projects, a <a href="http://www.thisistwhite.com/portfolio/ucm-traditions/">Flash microsite</a> (this piece won a few awards), as well as <a href="http://www.thisistwhite.com/portfolio/ucm-light-pole-banner/">street light banner concepts</a> that I felt were very effective in communication using simplicity and proportion.</p>
<p>I plan on adding a few more new pieces yet this week, as well as updating the <a href="http://www.thisistwhite.com/portfolio/ucm-confident/">current campaign entries</a> to add more depth to the projects.</p>
<p>In creating the &#8220;I am UCM Confident&#8221; campaign, there were a number of elements initially created that showed promise, but were not used in the final campaign. I don&#8217;t feel like these should be hidden from view, but shown here with some background info. Maybe I can provide insight on why they weren&#8217;t chosen, and outline some of the steps in creating a campaign. I look forward to your comments.</p>
]]></content:encoded>
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		<item>
		<title>Change</title>
		<link>http://www.thisistwhite.com/portfolio/change-2/</link>
		<comments>http://www.thisistwhite.com/portfolio/change-2/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 13:58:42 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[philanthropy]]></category>
		<category><![CDATA[UCM]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1183</guid>
		<description><![CDATA[This HTML email was sent to recent UCM alumni with the message, "Change can be powerful. Even if it's pocket change."]]></description>
			<content:encoded><![CDATA[<p>This HTML email was sent to recent UCM alumni with the message, &#8220;Change can be powerful. Even if it&#8217;s pocket change.&#8221; It needed to be bold, and to-the-point. Many of us trash emails we receive before reading it. My hope was that a well-designed piece, with a bold typography will catch your attention enough to at least read the headline and subhead. It turns out that it works, especially when using one of the most powerful presidential campaign slogans in history. I don&#8217;t have the numbers available, but do remember the Director of the Annual Fund raving about the piece and its effectiveness.</p>
]]></content:encoded>
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		<item>
		<title>UCM Light Pole Banner</title>
		<link>http://www.thisistwhite.com/portfolio/ucm-light-pole-banner/</link>
		<comments>http://www.thisistwhite.com/portfolio/ucm-light-pole-banner/#comments</comments>
		<pubDate>Fri, 28 May 2010 14:25:50 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[light pole]]></category>
		<category><![CDATA[outdoor]]></category>
		<category><![CDATA[UCM]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1162</guid>
		<description><![CDATA[Designed banner mock-ups for main UCM campus and athletics stadium to be placed on light pole.]]></description>
			<content:encoded><![CDATA[<p>Design for universities is traditionally conservative, or at least smaller public universities in the Midwest. With each new project, I attempt to push the design in a more sophisticated direction. I don&#8217;t go totally off-the-wall, but try and design something that the client will accept (if not at first, then after I&#8217;ve pitched the idea).</p>
<p>These light pole banners were created to line the streets around campus. I decided to crop and rotate the logos slightly to increase visual interest. In this case, the brand doesn&#8217;t need to hit you over the head, because&#8230; well, you know you&#8217;re on campus.</p>
<p>Being subtle can go a long way. In my opinion, the cropped logo causes visitors to notice the banners more than a traditional centered-logo approach. It shifts the focus from the logo as a whole, and concentrates the eye on specific elements.</p>
]]></content:encoded>
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		<item>
		<title>Creattica &#8211; You Rock!</title>
		<link>http://www.thisistwhite.com/news/creattica-you-rock/</link>
		<comments>http://www.thisistwhite.com/news/creattica-you-rock/#comments</comments>
		<pubDate>Fri, 07 May 2010 15:21:45 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[gallery]]></category>
		<category><![CDATA[web gallery]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1155</guid>
		<description><![CDATA[Thanks for adding my new site to your list!]]></description>
			<content:encoded><![CDATA[<p>Every time I redesign, I submit my site to a few web and CSS galleries for inclusion in their listings. I&#8217;d like to thank Creattica for adding my site so quickly. If you&#8217;re a member, check it out and &#8220;Favourite&#8221; it, I can&#8217;t vote for myself.</p>
<p><a href="http://creattica.com/css/latest-designs" target="_blank">http://creattica.com/css/latest-designs<br />
</a><strong>-or-</strong> a direct link to my entry<br />
<a href="http://creattica.com/css/t-white-design/34807" target="_blank">http://creattica.com/css/t-white-design/34807</a></p>
]]></content:encoded>
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		<item>
		<title>Facelift</title>
		<link>http://www.thisistwhite.com/news/facelift/</link>
		<comments>http://www.thisistwhite.com/news/facelift/#comments</comments>
		<pubDate>Thu, 06 May 2010 02:44:58 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[grid]]></category>
		<category><![CDATA[redesign]]></category>
		<category><![CDATA[TWhite Design]]></category>
		<category><![CDATA[update]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1008</guid>
		<description><![CDATA[This site received a face-lift, but still contains the same self-loathing content within.]]></description>
			<content:encoded><![CDATA[<p>After designing the new identity package for myself,  I decided that there was too much of a disconnect from my personal  printed pieces to my online presence. It’s not necessary to totally  follow the letterhead and business card out the window, but tightening  up the look overall will definitely help cohesion between mediums.</p>
<p>There are some new features to the site, but I’m striving to keep it simple.</p>
<ol>
<li>I’ve added tags to all posts, so as the site grows, article  relationships will [hopefully] become apparent.</li>
<li>Project images are larger [I will re-shoot some/much of the work, but this will be sufficient in the immediate future].</li>
<li>Simplified the page structure, code and CSS.</li>
</ol>
<p>There will be bugs to fix, new features to add, and some basic streamlining to do, but please, bang around on this thing and send me a note, or leave a comment if you come across any issues [which is highly likely].</p>
<p>I hope you like the cleaner update, I&#8217;m interested to hear your thoughts.</p>
]]></content:encoded>
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		<title>Art Director / Designer / Musician</title>
		<link>http://www.thisistwhite.com/home/welcome-to-white-design/</link>
		<comments>http://www.thisistwhite.com/home/welcome-to-white-design/#comments</comments>
		<pubDate>Tue, 04 May 2010 15:41:49 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Home]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=183</guid>
		<description><![CDATA[<div class="intro"><strong>www.thisistwhite.com</strong> is the portfolio and blog of Trent White: Art Director, Designer, Musician.  <a href="/portfolio/">Look around</a>, <a href="#contact_form">say hi</a> and don't forget to <a href="/docs/twhite-resume.pdf">download my resume</a> while you're here.</div>]]></description>
			<content:encoded><![CDATA[<div class="intro"><strong>www.thisistwhite.com</strong> is the portfolio and blog of Trent White: Art Director, Designer, Musician.  <a href="/portfolio/">Look around</a>, <a href="#contact_form">say hi</a> and don't forget to <a href="/docs/twhite-resume.pdf">download my resume</a> while you're here.</div>]]></content:encoded>
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		<title>Have some wallpaper, you’re too thin!</title>
		<link>http://www.thisistwhite.com/special/have-some-wallpaper/</link>
		<comments>http://www.thisistwhite.com/special/have-some-wallpaper/#comments</comments>
		<pubDate>Mon, 03 May 2010 05:08:20 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Special]]></category>
		<category><![CDATA[downloads]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[wallpaper]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1014</guid>
		<description><![CDATA[Download these free wallpapers now! (while supplies last)]]></description>
			<content:encoded><![CDATA[<div>
<p>I created some wallpaper backgrounds for my iPhone  and thought  &#8220;why not makes these available for download, free for anyone who wants them?&#8221; &#8211; so, here ya go.</p>
<p>I  decided not  to ‘brand’ these as T.White Design wallpapers simply because it’s not  necessary to plaster my name on everything I design.</p>
<p><a title="TWhite Flora" href="http://www.thisistwhite.com/wordpress/wp-content/uploads/2010/05/flora_black.jpg"><img class="alignnone size-full wp-image-1035" title="iphone_flora1" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2010/05/iphone_flora1.jpg" alt="" width="150" height="274" /></a><a title="TWhite Copter Blue" href="http://www.thisistwhite.com/wordpress/wp-content/uploads/2010/05/copters_blue.jpg"><img class="alignnone size-full wp-image-1034" title="iphone_copters2" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2010/05/iphone_copters2.jpg" alt="" hspace="5" width="150" height="274" /></a><a title="TWhite Copter Black" href="http://www.thisistwhite.com/wordpress/wp-content/uploads/2010/05/copters_black.jpg"><img class="alignnone size-full wp-image-1033" title="iphone_copters1" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2010/05/iphone_copters1.jpg" alt="" width="150" height="274"  /></a></p>
<p>Take these and use as you will. I acquired the elements to  create these pieces freely over the years, and just want to give them back. The  ‘copter’ series was an idea for a set of serigraphs I was going to  make, but haven’t printed. I also have plans to create a t-shirt series  from that set. Enjoy!</p>
</div>
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		<title>CASE Award</title>
		<link>http://www.thisistwhite.com/news/case-award/</link>
		<comments>http://www.thisistwhite.com/news/case-award/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 23:53:28 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Print Design]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1010</guid>
		<description><![CDATA[Just received word on an international award from CASE for a print design I submitted.]]></description>
			<content:encoded><![CDATA[<p>Just received word on an award from CASE (The Council for Advancement and Support of Education). This competition had entries from all over the world, so it was great to win something internationally. The piece was a print ad which is one element of a multi-channel campaign I&#8217;m developing. I designed the first ad in the series as well as outlining the stylistic rules and elements for all subsequent ads. I am currently art directing all of the campaign pieces.</p>
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		<title>Two EMA Awards</title>
		<link>http://www.thisistwhite.com/news/two-awards/</link>
		<comments>http://www.thisistwhite.com/news/two-awards/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 04:31:54 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1004</guid>
		<description><![CDATA[A few campaign print pieces I art directed won EMA’s.]]></description>
			<content:encoded><![CDATA[<p>I had forgotten that I entered a few print pieces  from a new positioning campaign I’ve been developing with some  coworkers. The Education Marketing Awards (formerly Admissions Marketing Report) mailed out the notifications earlier this week. Nice surprise; it was framed too. I&#8217;ll add a few photos of the winning pieces to this post and in the portfolio in the next few days.</p>
<p>One of the awards was a print ad which is part of a campaign we&#8217;re building; the other was an <a href="http://www.thisistwhite.com/portfolio/today-online/">online magazine (UCM Today)</a> I designed and developed. Hoping to submit more work soon.</p>
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		<title>Developing a Sensible Folder Structure</title>
		<link>http://www.thisistwhite.com/blog/developing-a-sensible-folder-structure/</link>
		<comments>http://www.thisistwhite.com/blog/developing-a-sensible-folder-structure/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 20:32:00 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[TWhite Design]]></category>
		<category><![CDATA[files]]></category>
		<category><![CDATA[folders]]></category>
		<category><![CDATA[workflow]]></category>

		<guid isPermaLink="false">http://thisistwhite.com/?p=871</guid>
		<description><![CDATA[The folder structure of a designer or developer can quickly become unwieldy. Past concepts, invoicing and client communications, research and project updates really increase your file count rapidly. This article outlines my newest plan in the battle to end file-searching frustration, and maintain some type of convention for the future.]]></description>
			<content:encoded><![CDATA[<p>Over the years I&#8217;ve had the pleasure of working with a number of directors, designers and creatives and found that each tend to have their own &#8220;housekeeping&#8221; processes. Everyone organizes files and folders differently, which is fine. If a certain way works for you, keep doing what you&#8217;re doing. However, if you find yourself constantly searching for files, or are working with a number of team members, a sensible folder structure will save a lot of headache finding project files and may help streamline your workflow.</p>
<h4 class="emphasis">Ways Not to Do Things</h4>
<p>Because there are so many different way to organize folders, it&#8217;s tough to jump in and finally decide on one system. I have had a number of folder systems since leaving college. Each one was a little better than the last, but none have been truly efficient. I have projects from college organized in a totally different struture than I use today, so I decided to leave all of those previous projects in place <em>as is</em>, and start fresh from here forward.</p>
<p>Web designers and developers will have slightly different structures than print designers due to the folders necessary for HTML development. Since I do both (and often for the same client), I tried to find a way to share at least the upper-level folders. Previously my main root folders were <strong>art</strong>, <strong>docs</strong>, <strong>print</strong> and <strong>www</strong> with clients names in each. As you might guess, I would have a &#8220;<strong>client xyz</strong>&#8221; in four places. This created many more folders than necessary and didn&#8217;t help much when searching. This model was also a nightmare when creating test servers for web projects. I would receive errors that a site root already existed, or a project was nested within another defined site. There had to be a better way.</p>
<h4 class="emphasis">Starting Fresh</h4>
<p>I began by making a list of common folders for any given project, and the different ways those could be labeled.</p>
<p><img class="alignnone size-full wp-image-1041" title="folder_structure" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2010/01/folder_structure1.jpg" alt="" width="460" height="300" /><br />
As you can see, there are a lot of different possibilities– from files provided by clients, to estimates, invoices and contracts (docs) all the way to video work.  Also, there are multiple ways to label the same folder (art/work in progress/source/working files etc), which depends entirely on your preference. Each project isn&#8217;t going to require all of these folders, but it&#8217;s a safe bet that a number of these folders will be in the structure. Knowing this allowed me to create a blank skeleton that could be copied at the onset of a new project. My initial structure begins with a folder called &#8220;<strong>Projects</strong>&#8221; (this is of course up to you), from there I separate client work from personal work. Here is what I&#8217;ve created…</p>
<pre>Projects/clients/&lt;client name&gt;/&lt;date_or_jobID&gt;/
</pre>
<pre>Projects/personal/&lt;project name&gt;/&lt;date_or_projID&gt;/
</pre>
<p>(the brackets in the above example indicate this info would be unique.)</p>
<p>I keep a folder in place that is generic (as above) so I can always just copy and paste this skeleton to save time. Inside of the <strong>projID</strong> folder are five additional folders</p>
<ul>
<li><em>docs</em></li>
<li><em>print</em></li>
<li><em>source</em></li>
<li><em>reference</em></li>
<li><em>www</em></li>
</ul>
<ul>
<li><strong>docs</strong> contains estimates, invoices, project scope, client communications, etc– text and word documents.</li>
<li><strong>print</strong> contains InDesign files, packages and other final files that would go to the printer.</li>
<li><strong>source</strong> contains art files such as concepts, scans, photos (personally shot, stock and client provided), working files.</li>
<li><strong>reference</strong> is the research phase of the project– mood-boards, color-palettes, examples, etc.</li>
<li><strong>www</strong> contains all files for building the site.</li>
<li><strong>Folders inside www include, but are not limited to:</strong> css, img, scripts/js, media, includes, docs, xml.</li>
</ul>
<h4 class="emphasis"><img class="alignnone size-full wp-image-1043" title="folder_structure2" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2010/01/folder_structure2.jpg" alt="" width="460" height="430" /></h4>
<p>As you can see, at the same level as <strong>Clents</strong> and <strong>Personal</strong> I have a folder called <strong>Assets</strong>. Assets contains global files that are used on almost all web projects. These file include generic .htaccess files, global CSS reset files, and common scripts (latest JQuery and the like). This folder is just below my server root folder, so referencing them in every project is easier. Also, If necessary,  I have one place I can drag those global files from, into the client&#8217;s www/css folder.</p>
<h4 class="emphasis">File Naming</h4>
<p>I&#8217;ve named files many, many ways, and version control applications can certainly help keep files straight, especially when multiple designers or developers are working on a project. Generally when working alone, I include the date in the file name as a personal housekeeping measure, along with a descriptor (such as <strong>aboutus-011010.psd</strong> – I avoid spaces in file names as a general rule, especially for web folders and files). I don&#8217;t need to identify the client in the file name at this point because everything has been grouped by client, then by specific project. This has helped ease confusion greatly. When I reach a high number of files in a directory (such as old concepts and previous versions of files), I tend to move them to a folder on their own to keep things a little more organized. This folder is typically called something like <strong>old</strong> (original I know).</p>
<h4 class="emphasis">Conclusion</h4>
<p>While there are hundreds of ways to organize a folder structure, this is the way I&#8217;ve found to best keep things organized for the time being. I hope this article has given you some ideas on how to wrangle in your project files and keep things more organized. I would be very interested to hear how you manage your folder structure, maybe my process can be cleaned up some. Post your structure or process in the comments section. If you have comments or questions, or know of a related article, please  don&#8217;t hesitate to post a link.</p>
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		<title>Happy Birthday Bruno</title>
		<link>http://www.thisistwhite.com/news/happy-birthday-bruno/</link>
		<comments>http://www.thisistwhite.com/news/happy-birthday-bruno/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 04:40:35 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[birthday]]></category>
		<category><![CDATA[Bruno]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1081</guid>
		<description><![CDATA[Bruno, my dog, turns twelve today. He's my buddy.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1082" title="bruno_mainimage" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2010/05/bruno_mainimage.jpg" alt="" width="460" height="230" /></p>
<p>My little buddy turns twelve today. Even though he&#8217;s getting up there, he still has a lot of pep, especially around dinner time&#8230; or breakfast time&#8230; or lunch. On the agenda today: Nice walk around the lake, peanut butter filled Kong, a few naps, vegetables and broth.</p>
]]></content:encoded>
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		<title>T.White Identity Package</title>
		<link>http://www.thisistwhite.com/portfolio/twhite-identity-package/</link>
		<comments>http://www.thisistwhite.com/portfolio/twhite-identity-package/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 21:28:07 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=930</guid>
		<description><![CDATA[Personal identity package created for new business, client communications and invoicing.]]></description>
			<content:encoded><![CDATA[<p>Designing an identity package is always challenging, but rarely more so than when trying to develop a personal identity package.  I can understand why many agencies hire an outside design team to develop their identity. One would think that we would know ourselves better than anyone, but that often creates roadblocks in the conceptualization process as well as the decision making process. I seem to second guess myself more when doing personal work.</p>
<p>This is my newest attempt at creating a personal identity package, and one I am pleased with. I&#8217;m currently deciding on stocks and inks. These mock-ups were done on 32lb cotton stock.</p>
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		<title>UCM Traditions</title>
		<link>http://www.thisistwhite.com/portfolio/ucm-traditions/</link>
		<comments>http://www.thisistwhite.com/portfolio/ucm-traditions/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 20:00:40 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Motion Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[motion]]></category>
		<category><![CDATA[sepia]]></category>
		<category><![CDATA[traditions]]></category>
		<category><![CDATA[UCM]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1168</guid>
		<description><![CDATA[Component of Confidence Campaign website focusing on the history of the university and its many traditions.]]></description>
			<content:encoded><![CDATA[<p>This Flash component was part of the Confidence website I designed and developed for an integrated marketing campaign. The University had recently undergone a name change, and we decided that with all of these new changes, we needed to highlight the many traditions the university had established over the last 140-plus years.</p>
<p>Having this Flash piece display properly on the website has been tricky. First off, the size was larger than my current project gallery would allow. After a quick re-size, I slapped it in here, but you&#8217;ll notice a bit of a quality bump. Don&#8217;t hold that against me, this is just to show you the kind of projects I routinely design, develop and art direct.</p>
]]></content:encoded>
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		<title>Super Black Market</title>
		<link>http://www.thisistwhite.com/portfolio/super-black-market/</link>
		<comments>http://www.thisistwhite.com/portfolio/super-black-market/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 02:55:27 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[actionscript]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[collage]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[punk rock]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=226</guid>
		<description><![CDATA[Flash based website for now L.A.-based punk rock powerhouse.]]></description>
			<content:encoded><![CDATA[<p>Super Black Market is a Missouri-based punk rock band formed in late 2005. I played guitar and sang backup vocals until early 2007; leaving due to other commitments. The website is mostly Flash that pulls calendars, news, lyrics, etc from a SQL database.<br />
The initial concept was to portray the band members as giant &#8216;monsters&#8217; looming over various juxtaposed buildings and landmarks. I decided to make the site a &#8216;side-scroller&#8217; so the landscape would fit together as if it were almost a 360º panorama. This project was extremely challenging, but very rewarding.</p>
]]></content:encoded>
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		<title>UCM: You&#8217;re Here</title>
		<link>http://www.thisistwhite.com/portfolio/u-r-here/</link>
		<comments>http://www.thisistwhite.com/portfolio/u-r-here/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 00:17:40 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Motion Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Graduate & Extended Studies]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[map]]></category>
		<category><![CDATA[theatre]]></category>
		<category><![CDATA[UCM]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=13</guid>
		<description><![CDATA[Motion piece created for theater showing centering on UCM presence in Kansas City.]]></description>
			<content:encoded><![CDATA[<p>The theater piece I created was the first piece I ever designed to be on the big screen.  I never considered myself a motion designer, but was up for the challenge.  The project consisted of two pieces to run at theaters in the Kansas City area. Knowing exactly which theaters the ads would appear in, was a tremendous advantage.</p>
<p>The piece starts with a &#8216;self-drawing&#8217; vector map which shows viewers at their exact location.  This panned to the location of the University&#8217;s Summit Center less than a mile away. I then pulled out to a state map, then world map, closing with the tagline &#8211; &#8220;UCM: You&#8217;re here. So are we.&#8221;</p>
<p>I was asked to come to the theater to approve the piece&#8217;s debut, which was amazing to see on such a large screen. I didn&#8217;t however, stay to watch &#8220;High School Musical 3&#8243;.</p>
]]></content:encoded>
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		<title>Aphex Twin</title>
		<link>http://www.thisistwhite.com/portfolio/aphex-twin/</link>
		<comments>http://www.thisistwhite.com/portfolio/aphex-twin/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 02:38:15 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Package Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[box set]]></category>
		<category><![CDATA[CD]]></category>
		<category><![CDATA[industrial]]></category>
		<category><![CDATA[metal]]></category>
		<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=210</guid>
		<description><![CDATA[Student project, package design for Aphex Twin CD box set.]]></description>
			<content:encoded><![CDATA[<p>For a Package Design class, we were to choose a band from a provided list to create a CD box set. I chose Aphex Twin simply because I was not familiar with his work, and thought it would be challenging. The style of music allowed for more significant experimentation than the other choices. I conducted research, listened to the music and started thinking about the look of the insert, but had no idea about the package. Rummaging around through my pop&#8217;s shop at home, I stumbled upon the aluminum housing for a water pump. The two pieces held a group of CD&#8217;s perfectly.  A lot of measuring, a few drilled holes, a hinge and a few bolts later; this is what I came up with.</p>
]]></content:encoded>
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		<title>UCM Today Online</title>
		<link>http://www.thisistwhite.com/portfolio/today-online/</link>
		<comments>http://www.thisistwhite.com/portfolio/today-online/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 02:56:02 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[online magazine]]></category>
		<category><![CDATA[photo direction]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=228</guid>
		<description><![CDATA[UCM Today Online; alumni publication]]></description>
			<content:encoded><![CDATA[<p>UCM Today is the University of Central Missouri&#8217;s Alumni Magazine.  In order to reach a broader base of graduates, we created an online version of this publication.</p>
<p>Today Online is released before the print version is mailed and has a <em>Read It and Rate It</em> feature allowing readers to give instant feedback on stories, suggest future topics and communicate more effectively with the alumni office.</p>
]]></content:encoded>
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		<title>Dillinger Four vs. God</title>
		<link>http://www.thisistwhite.com/portfolio/dillinger-four-vs-god/</link>
		<comments>http://www.thisistwhite.com/portfolio/dillinger-four-vs-god/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 03:48:34 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Package Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[CD]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[publication]]></category>
		<category><![CDATA[punk rock]]></category>

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		<description><![CDATA[Book constructed for Dillinger Four album "vs. God"]]></description>
			<content:encoded><![CDATA[<p>When a booklet project came up in Package Design, I jumped at the chance of building something for my favorite album of the time; Dillinger Four vs. God. Knowing the lyrics, style of music, ideals of the songwriters and having a penchant for inappropriate hand gestures, I went to work.  I entered the shop armed with Masonite, a spring and some finish nails. The idea was to make a book without the traditional spine. A piece of vellum was placed between the pages with a corresponding hand gesture (that Scott Kaufman and I shot ourselves). Flipping the book revealed upside-down hand gestures, adding another element of interest. This has been extremely difficult to photograph effectively for the portfolio. I hope you get the idea of how it functions.</p>
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		<title>UCM Confident Campaign</title>
		<link>http://www.thisistwhite.com/portfolio/ucm-confident/</link>
		<comments>http://www.thisistwhite.com/portfolio/ucm-confident/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 02:57:54 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Futura]]></category>
		<category><![CDATA[outdoor board]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[series]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=232</guid>
		<description><![CDATA[Be UCM confident. The updated campaign.]]></description>
			<content:encoded><![CDATA[<p>This was one of the first campaigns that I was tasked with art directing.  The campaign itself has been around for 3 years, but has evolved into this series.  I&#8217;ve changed the look and feel from its previous iteration, utilizing more white space and updating the typography, as well as a shift in style of photography.  Elements of the campaign include newspaper ads, billboards, magazine ads, posters, radio and television spots, updated webiste and online banners.</p>
]]></content:encoded>
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		<title>You Guessed it&#8230; It&#8217;s that Time of Year Again!</title>
		<link>http://www.thisistwhite.com/blog/its-that-time-of-year-again/</link>
		<comments>http://www.thisistwhite.com/blog/its-that-time-of-year-again/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 19:55:39 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Bruno]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[family]]></category>

		<guid isPermaLink="false">http://thisistwhite.com/?p=857</guid>
		<description><![CDATA[Every year it seems, we wait longer and longer to take our annual family portrait. This year was no exception. We decided to take it in a different direction than years past and this was the result.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1047" title="xmas09" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2009/12/xmas09-e1272947492192.jpg" alt="" width="460" height="370" /></p>
<p>Every year it seems, we wait longer and longer to take our annual family portrait. This year was no exception. We planned the shoot back in November, but didn&#8217;t get it set up until about December 19th. If we&#8217;re not careful, we&#8217;re going to miss the holiday season altogether next year.</p>
<p>We decided to take our portrait in a different direction than in years past and this was the result. I had planned on growing a mustache for the shoot (or if what little facial hair I can grow there is even considered a mustache), but had a formal event to attend a few days before the shoot and had to shave it.</p>
<p>Since a photo is worth a thousand words, I&#8217;ll end this post here. I plan to blog often while on winter break, so I look forward to getting back into the habit of writing regularly.</p>
<p>Happy holidays everyone!</p>
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		<title>UCM: Season&#8217;s Greetings &#8217;09</title>
		<link>http://www.thisistwhite.com/portfolio/ucm-foundation-seasons-greetings-09/</link>
		<comments>http://www.thisistwhite.com/portfolio/ucm-foundation-seasons-greetings-09/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 20:15:53 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Motion Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[giving]]></category>
		<category><![CDATA[UCM]]></category>

		<guid isPermaLink="false">http://thisistwhite.com/?p=835</guid>
		<description><![CDATA[The UCM Foundation asked me to create the newest in a series of highly-successful holiday motion pieces.]]></description>
			<content:encoded><![CDATA[<p>With the growing popularity of the season&#8217;s greetings flash pieces I designed over the last few years, the UCM Foundation was excited to begin this project for the 2009 season. Since it&#8217;s launch, (Dec. 7) we have received an influx of generous compliments and inquiries about its design and production. Humbling indeed.</p>
<p>I felt a need to push past the previous design direction, and create something a little more fresh. The animated snow often creates a disconnect when using outdoor photography, so I used this as an opportunity to create a series of <em>juxtaposed campus&#8217;</em> which would end up helping the message of the piece all-the-more. This piece was sent to all alumni, which encompasses numerous generations. Since the UCM campus grows and changes each year, I used this progress as the focus of the piece. The message was &#8220;Though we may all remember UCM differently, we can never forget what it has given us.&#8221;</p>
<p>The screen shots don&#8217;t capture the animation sequencing or masking of elements very well, but the objects in each scene build, then move out. Please see see the link to the right to view the live piece.</p>
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		<title>Three New Prints Added this Week &#8211; Serigraphs</title>
		<link>http://www.thisistwhite.com/blog/three-new-prints-added-this-week-serigraphs/</link>
		<comments>http://www.thisistwhite.com/blog/three-new-prints-added-this-week-serigraphs/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 17:27:23 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Fine Art]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[diptych]]></category>
		<category><![CDATA[Serigraphy]]></category>

		<guid isPermaLink="false">http://thisistwhite.com/?p=714</guid>
		<description><![CDATA[This week I added three new prints to the portfolio. I thought I'd take this opportunity to write a little about the ideas behind them.]]></description>
			<content:encoded><![CDATA[<p>It has been a few weeks since I&#8217;ve added anything to the site, and in the interest of keeping my word of &#8220;updating and blogging regularly&#8221; I thought this might be a great opportunity to do a little of both. This week I added three new serigraph prints to the portfolio. I thought I&#8217;d take this opportunity to write a little about these pieces and the ideas behind them.</p>
<h4 class="emphasis">First, A little about Serigraphy</h4>
<p>Serigraphy is the fine art of screen printing and has been around for probably 1,000 years, though popularized greatly by Andy Warhol in the 1960&#8242;s. There is no difference between &#8220;screen printing,&#8221; &#8220;silk-screening&#8221; and &#8220;serigraphy.&#8221; Silk-screened shirts are technically &#8220;serigraph prints on fabric,&#8221; only no one calls them that. The process for printing on clothing is the same as printing on paper, though you&#8217;ll usually use a different ink type (one that is cured using heat, so that will make it through the wash). The process is fairly simple and starts with a screen, (which originally made from silk, but now is usually made of nylon or polyester) stretched onto a wooden or metal frame. The great thing about these screens is that they can be used multiple times. Here are a few shots of mine, you can see a stained &#8220;ghost&#8221; image from older prints.</p>
<p><img class="alignnone size-full wp-image-1063" title="screen1" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2009/10/screen11.jpg" alt="" width="225" height="150" /><img class="alignnone size-full wp-image-1064" style="margin-left: 10px;" title="screen_detail" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2009/10/screen_detail1.jpg" alt="" width="225" height="150" /></p>
<p>Once you have your screen, you need to coat it with a light-sensitive, or photo emulsion to fill in all the tiny gaps in the mesh and allowed to dry (<em>in the dark</em>).  Once the screen has been coated and dried, you&#8217;ll need artwork. The image you&#8217;d like to print can be painted, drawn, copied or printed onto a clear film,  piece of glass, or directly on the screen (it just needs to be transparent where there is an absence of artwork &#8211; you could even cut out shapes of cardboard or thick paper instead of drawing if you wish). Once this artwork is on top of your screen, expose it to ultraviolet light (we used a machine for this, but setting the screen in the sun works too).  Once the screen has been exposed, the areas in the sun will cure and become hard. Washing the screen with water will remove the emulsion that was blocked by your artwork. The ink will now pass through these areas (you can refer to the picture above, the dark green areas are blocked while the light allows ink to pass).  Pouring ink at the top of the screen, and pulling a squeegee down through it transfers your image to whatever you&#8217;ve place the frame on. Viola!  A screen print.</p>
<h4 class="emphasis">Multiple Colors</h4>
<p>Multiple colors involve either multiple screens, multiple exposures, or blocking off sections of the screen for each color (refer to the images above, you can see a few image areas). We had a hinged &#8220;C-clamp&#8221; contraption that allowed our screens to be raised and lowered, like a laptop lid, so we would have consistent placement.</p>
<p>Registration can be tricky between passes, but the way I&#8217;ve found best to maintain decent registration is to tape a clear piece of film above my previous print and lay the second color on top of it. Adjust the paper underneath to line up with the clear sheet, then remove the film and print on paper.  Sometimes it&#8217;s a little off, which can be ok, other times, it&#8217;s good to run many, many initial prints and have extras, just in case. It takes practice.<br />
OK enough of the process, on to the projects.</p>
<h4 class="emphasis"><a href="http://thisistwhite.com/portfolio/houston-we-have-a-problem/" target="_self">Houston, we have a Problem</a></h4>
<p><a href="http://thisistwhite.com/portfolio/houston-we-have-a-problem/"><img class="alignnone size-full wp-image-1067" title="serigraph_mainimage" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2009/10/serigraph_mainimage.jpg" alt="" width="460" height="290" /></a></p>
<p>The title of this piece, the famous Apollo 13 quote, was used due to the subject&#8217;s t-shirt which said &#8220;Astronaut&#8221; on the front. My friend Brad volunteered for this shoot. The group of designers and illustrators that I hung out with in college were always happy to help out and model for reference photos, production shoots, and whatever else we came up with. In fact, I was in New York recently and saw an illustration I posed for on another friend&#8217;s refrigerator; I believe I was the Tooth Fairy in that illustration&#8230;. Anyway&#8230;. We sat up and shot this all at once.  The gun photo was obviously shot separately (I don&#8217;t like pointing guns at people). In the background are excerpts from the Unabomber Manifesto with specific words set off in a darker color.</p>
<h4><a href="http://thisistwhite.com/portfolio/taking-your-last-breath/" target="_self">Taking your Last Breath</a> &amp; <a href="http://thisistwhite.com/portfolio/self-control/" target="_self">Self Control</a></h4>
<p><a href="http://thisistwhite.com/portfolio/taking-your-last-breath/"><img class="alignnone size-full wp-image-1065" title="serigraph_image1" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2009/10/serigraph_image1.jpg" alt="" width="225" height="290" /></a><a href="http://thisistwhite.com/portfolio/self-control/"><img class="alignnone size-full wp-image-1066" style="margin-left: 10px;" title="serigraph_image2" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2009/10/serigraph_image2.jpg" alt="" width="225" height="290" /></a></p>
<p><em><a href="http://thisistwhite.com/portfolio/taking-your-last-breath/" target="_self">Taking your Last Breath</a></em> contains a shot of me in a shirt and tie. The other half of this diptych has a portrait of Scott Kaufman (not displayed here). We played with the contrast of the dark tie on white shirts and liked the way it turned us into &#8220;lollipops&#8221;. Superimposed  on the body is a set of lungs with the title of the piece below, with a somber woman looming behind.</p>
<p><a title="Self Control" href="http://thisistwhite.com/portfolio/self-control/" target="_self">Self Control</a> turned out to be a &#8220;prototype&#8221; of sorts for an album I would release later in the year under the same title. The print shows a woman&#8217;s hand drenched in blood as the heart of a desperate man had been ripped out. &#8230;Nuff said.</p>
<p>I hope you enjoyed seeing the process and ideas behind these new pieces. Dragging the screen out of storage and revisiting these have given me another itch to start producing prints again.  I think it&#8217;s time to do some posters!</p>
<p>Do you have prints you&#8217;d be interested in showing or trading?  Do you have more information for DIY screen printing? Please share with me, others and please comment below. Also: retweet, retweet, retweet! Thanks!</p>
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		<title>Knob Noster Athletics</title>
		<link>http://www.thisistwhite.com/portfolio/knob-noster-athletics/</link>
		<comments>http://www.thisistwhite.com/portfolio/knob-noster-athletics/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 02:32:12 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[basketball court]]></category>
		<category><![CDATA[football field]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Knob Noster]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[panther]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[style guide]]></category>
		<category><![CDATA[turf]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=206</guid>
		<description><![CDATA[Branding for Knob Noster School district.]]></description>
			<content:encoded><![CDATA[<p>This was the first time I ever &#8220;up-sold&#8221; a client (is that a word?). The school board in Knob Noster, MO called me to create a graphic for the new artificial turf football field that had recently approved. All they asked for was an end-zone graphic and yard markers.</p>
<p>After looking at numerous other football fields, I noticed the fields that really stood out had mascots or logos at the 50 yard line, and accent marks in other areas. I saw this as an opportunity for them to really outshine other teams in their conference.  They liked the idea, however, they had no standard logo. In fact, the Knob Noster Panthers had 3-4 iterations of  &#8216;panthers&#8217; grabbed from various sources. My suggestion was to create a new identity for their sports teams that could be used on fields,  uniforms,  signage, online, and everywhere else.</p>
<p>For the next few weeks I researched and drew panthers trying to find the best pose, expression and level of detail. After a few rounds of revisions and meetings with the board, this is the result. I provided a standards guide to help ensure that the logo looked its best in multiple applications.</p>
<p>The school board, district and community all rallied behind the logo and started to implement the new marks everywhere; from the football field to coffee mugs. One of the faculty purchased custom car seat-covers with the logo on them as a Christmas gift.</p>
<p>I was honored to be asked to attend the field dedication ceremony where I helped pull the tarp back to unveil the new logo and field to the public.</p>
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		<title>The Pitfalls of Displaying Stats Publicly</title>
		<link>http://www.thisistwhite.com/blog/the-pitfalls-of-displaying-stats-publicly/</link>
		<comments>http://www.thisistwhite.com/blog/the-pitfalls-of-displaying-stats-publicly/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 21:01:35 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[tracking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://thisistwhite.com/?p=649</guid>
		<description><![CDATA[You may have noticed some new functionality to blog posts and portfolio projects around here. I added a "Tweet This" link. I don't, however display how many (or few) times an article has been re-tweeted. Is the big "ZERO TWEETS" icon keeping the article from being re-tweeted?  I think it might.]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-1050 alignnone" title="stats_mainimage" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2009/10/stats_mainimage.jpg" alt="" width="460" height="170" /></p>
<p>You may have noticed some new functionality to <a href="/blog">blog posts</a> and <a href="/portfolio">portfolio projects</a> around here.  Yes, I added a &#8220;Tweet This&#8221; link.  This has become very popular on blogs over the past few years and increases the relationship between bloggers and their audience. The main point of adding a &#8220;Tweet This&#8221; button is to spread the word about articles and projects further than your direct audience. When your Twitter contacts re-tweet to their followers, the word is spread to an <em>indirect audience,</em> which will (hopefully) persuade them to visit your site and follow you. Here, for instance, the Tweet This function is simply a text-only link with an icon. There are a number of other feature-packed widgets and plugins that not only create a shortened URL link, but display <em>how many times</em> your post has been re-tweeted, digged (dugg?), linked, etc. Herein lies the issue.</p>
<h4 class="emphasis">Popularity vs. Credibility</h4>
<p>Displaying re-tweet stats can be great when an article has seen a lot of action. I&#8217;ve seen articles that have been re-tweeted <a href="http://mashable.com/2009/11/05/google-privacy-dashboard/" target="_blank">hundreds of times</a>, some even thousands. It shows potential readers that a lot of people have felt this to be worthy of reposting and passing along to friends and colleagues. On the other hand, what if an article post isn&#8217;t re-tweeted? Is the big &#8220;ZERO TWEETS&#8221; image keeping the article from being re-tweeted?  I think it might.</p>
<p>Remember when a majority of websites had &#8220;hit counters&#8221; prominently displayed on each page (or at least the home page)? And that the counters were more often than not ridiculously low?  Should anyone be bragging that their website has received 38 visitors since 1999? Displaying a stat like that is rather pointless and only serves to show how <em>few </em>visitors the site had. Part of this could be poor counter development, not logging visits correctly, other sites simply suffered from lack of traffic. At least started the counter at higher arbitrary number, even if  just for show. That would potentially make people think the site is somewhat-established. I think the higher number of visitors, re-tweets, link-backs, etc has a subconscious effect on the reader&#8217;s perception. Does popularity have an effect on credibility?</p>
<h4 class="emphasis">Read, Comment, Re-Tweet, Repeat</h4>
<p>It&#8217;s tough to get that first comment, re-tweet, etc. Seemingly, after someone has paved the way with a comment, rebuttal or response, others follow.  No matter how knowledgeable, important, or profound an article is, if it&#8217;s not circulated, it may as well have been a &#8220;Dear Diary&#8221; entry. This is why I say there is a relationship between popularity and (perception of) credibility. We all know that popularity has no <em>real </em>bearing on credibility, but information and ideas need room to spread their wings, and it&#8217;s not always the correct information that flies the furthest.</p>
<p>This leads me to why I placed the re-tweet button on my site in the first place.  I really would love to see my portfolio pieces and blog articles circulating furiously, while stretching to the far corners of the net. I&#8217;m not, however, displaying how many (or few) times my articles and projects are being re-tweeted, linked etc. I felt that until my numbers start increasing regularly, showing that stat would only inhibit interaction. Also, with Google Analytics and other statistical apps, content and traffic information can be monitored behind the scenes (where it should be). I am interested to hear your thoughts on this, because there is a lot I haven&#8217;t addressed.  Please share, re-tweet and respond in the comments. You can follow me on Twitter <a title="Follow me on Twitter" href="http://twitter.com/bulletfactory" target="_blank">here</a>, and <a title="Jump directly to the comments" href="#jump-to-comments">comment below</a> this article!</p>
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		<title>One Week On; Still Alive</title>
		<link>http://www.thisistwhite.com/blog/one-week-on-still-alive/</link>
		<comments>http://www.thisistwhite.com/blog/one-week-on-still-alive/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 06:56:31 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[TWhite Design]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[redesign]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[T.White]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://thisistwhite.com/?p=631</guid>
		<description><![CDATA[A week after launching my first portfolio site update in over five years, and I have to say, I've been very pleased with the response. I don't know if you're like me, but for some reason, the minute I finish a project (be it design, writing or music), I start thinking about revisions, redesigns and how to make it better.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1053" title="twhite_home" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2009/10/twhite_home.jpg" alt="" width="460" height="480" /></p>
<p>A week after launching my first portfolio site update in over five years, and I have to say, I&#8217;ve been very pleased with the response. I don&#8217;t know if you&#8217;re like me, but for some reason, the minute I finish a project (be it design, writing or music), I start thinking about revisions, redesigns and how to make it better. Chalk it up to feelings of inadequacy or just plain neurosis; it happens <em>almost</em> every time. I try to tell myself, &#8220;I just constantly strive to be better&#8221;, but I think this is a pretty common feeling among designers.</p>
<p>Though the occasional tweak is unavoidable (as visual issues pop-up in new blog posts <span style="text-decoration: line-through;">such as this</span>), I will fight the urge to radically revise and redesign; for a while anyway. Time to focus on drumming up press, support, work and contacts with the current site.</p>
<p>I submitted this update to a number of design showcases, and the ever-popular CSS web galleries, and have noticed a definite spike in traffic because of it. I&#8217;ve gotten some nice notes from people and wanted to give them links, since they&#8217;ve been kind enough to add me.  Please take a gander at these sites for some design inspiration when you are feeling stuck!</p>
<h4>In no particular order, the newest galleries:</h4>
<ul>
<li><strong><a title="CSS Mania" href="http://cssmania.com" target="_blank">cssmania</a></strong></li>
<li><strong><a title="css-design-yorkshire" href="http://www.css-design-yorkshire.com/" target="_blank">css-design-yorkshire</a></strong></li>
<li><strong><a title="Most Inspired" href="http://www.mostinspired.com/" target="_blank">mostinspired</a></strong></li>
<li><strong><a title="CSS Star" href="http://www.cssstar.com/" target="_blank">cssstar</a></strong></li>
</ul>
<p>As I receive word about new galleries that link here, I&#8217;ll  post links back to them to say thanks! If you have galleries you like to submit your new web, print, branding, etc work to, please post them in the comments and we&#8217;ll have a good, old-fashioned link-exchange.</p>
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		<title>The Making of a Portfolio Site</title>
		<link>http://www.thisistwhite.com/blog/the-making-of/</link>
		<comments>http://www.thisistwhite.com/blog/the-making-of/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 03:02:16 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[redesign]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Wordpress]]></category>

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		<description><![CDATA[A lot went into creating this portfolio, and I felt like it was necessary to outline how I achieved the final version and give credit to those who really got this project off the ground. For my first fully-functional portfolio update in over 5 years, it was really past due.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1056" title="twhite_mainimage" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2009/09/twhite_mainimage-e1272947149882.jpg" alt="" width="460" height="230" /></p>
<p>In July, 2009, I decided that I was going to seriously redesign my portfolio.  I had always had a website, but there was no dynamic content, nor was there any updated work, nor was there any real reason for people to visit the site.  The last time I redesigned my website was when I applied for my current job (which was over five years ago&#8230;.yikes, has it been that long?). Chalk it up to being too busy, or too lazy; I could never get around to working on it.</p>
<p>I&#8217;ve always sought freelance work, and have always been as busy as I wanted to be.  If a client wanted to see samples, I would simply send links to the dev directory on my web server, which worked well enough, but was far from professional. The final straw was when I went to talk to a friend from college at the design firm he works at in KC. Of course, they wanted to see my work, so the night before, I did a &#8216;quick and dirty&#8217; redesign. This was passable, but not the caliber of quality I strive for.</p>
<p>The main features I had in mind for this new site were:</p>
<ol>
<li><a href="#updatability">Updatability</a></li>
<li><a href="#accessibility">Accessibility</a></li>
<li><a href="#expandability">Expandability</a></li>
</ol>
<p>Seems simple enough; but after I finished the design work (conceptualization, mock-ups and revisions), I realized I had only just begun.</p>
<h4><a id="updatability"></a>Updatability</h4>
<p>The problem with my other portfolio websites was that of updatability. In the past, my work had been displayed in a static manner, meaning, if I added a piece, I  had to go into each page and add a link in the menu, add a new page for the work, add the work, then upload all of the files to the web server. All of this contributed to why I never updated my portfolio &#8212; It was simply too time-consuming. This had to change in order to maintain a <strong>current</strong> portfolio.</p>
<h4><a id="accessibility"></a>Accessibility</h4>
<p>I wanted to be able to update sections of my site from about anywhere. Having an iPhone allows me to upload pictures to Facebook, update my Twitter status, and just about anything else that can be done from my computer. Why shouldn&#8217;t I be able to update images in my portfolio, update project information, or post a new story on my blog?  I needed a content management system that wasn&#8217;t machine-dependent. I wanted to update my site on any machine or device that could access the internet.</p>
<h4><a id="expandability"></a>Expandability</h4>
<p>Initially I wasn&#8217;t sure how many pieces I would add to my portfolio. I only wanted to add specific projects at first, as I&#8217;ve never thought it to be a good idea to show every piece I&#8217;ve created. I hate to say it, but sometimes a designer has to take on a project just to pay the bills, and will never be &#8216;portfolio worthy&#8217; for one reason or another. Though I avoid this as much as possible, it does happen. I needed a system that will allow me to add a constant stream of work, which will help me lunch the website more quickly, while expanding sections later.</p>
<p>These factors and budget lead me to a popular choice, free blogging software. Many popular platforms can be manipulated to fit the needs of a full website content management system. While there are a number of great options, I narrowed my choices down to two: Textpattern and WordPress. Both are free, and both would fit my current needs.</p>
<p>Textpattern is free blog software that I have used in past projects.  While it works perfectly well, and has a relatively low learning curve, it isn&#8217;t as widely used as some of the other blogging software platforms. I felt that with the potential complexity of this growing site, the support system just wasn&#8217;t in place.  My ultimate choice was WordPress.</p>
<p>Seeing the countless forums, documentation, knowledge base, and contributions that WP developers constantly add, meant that there was a wealth of resources available. Also, a large number of designers have turned to WordPress, meaning that a lot of  plugins and functionality is available.</p>
<p>The single, most helpful resource I found was a developer by the name of <a title="Elliot Jay Stocks" href="http://elliotjaystocks.com" target="_blank">Elliot Jay Stocks</a>. His video <a title="how to create a portfolio using WordPress" href="http://carsonified.com/blog/design/how-to-design-a-portfolio-site-part-2/" target="_blank">how-to screen-cast</a> on <a title="Carsonified" href="http://carsonified.com/" target="_blank">Carsonfied</a> detailed how to build a portfolio website using WordPress. I had the design work finished, this was exactly what I needed to start the development.</p>
<p>His code is elegantly organized, modular, and easy to understand. His site, blog, and screen-casts were instrumental in the development of this site. I loved the way his site was organized and got a number of great ideas for my site from it. I urge you to visit his site, and check out his screen-casts. Thank you sir, for your posts. I definitely owe you a drink!</p>
<h4 class="emphasis">Photography</h4>
<p>I am no photographer. I mean, sure, I can take a decent picture, but there are many nuances to photography that slip past me. If it wasn&#8217;t for my wife Holly, I wouldn&#8217;t have gotten very far. We set up a mini-studio in our dining room, where I compiled all of my work. I borrowed a tripod from a friend, and away we went. I started with my package design pieces, and made everything else feel similar. I liked the look of the package pieces so much, I thought shooting the web stuff with a camera could give an interesting feel while breaking out of the boundaries of the norm. I liked the new visual interst, angles it created and the screen patterns it added. Since everyone can visit the link provided on each project page I didn&#8217;t feel like it took away from the project.</p>
<p>This got way longer than I expected. I promise not to write as much on subsequent posts. There was just too much to cover.  Thanks again to Elliot and Holly! Hope you enjoy the site.</p>
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		<title>Welcome to TWhite Design</title>
		<link>http://www.thisistwhite.com/blog/welcome-to-twhite-design/</link>
		<comments>http://www.thisistwhite.com/blog/welcome-to-twhite-design/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 20:01:13 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Development]]></category>

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		<description><![CDATA[Well, this is it! After a month of designing and re-designing, hours of researching Wordpress and trying to figure out how to display the work and info, I just decided to just go ahead and launch; ready or not. There will be bugs found and tweaks needed, but if I don't go ahead and make this live now, I never will.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1059" title="partay" src="http://www.thisistwhite.com/wordpress/wp-content/uploads/2009/09/partay.jpg" alt="" width="460" height="290" /></p>
<p>Hello and welcome to the blog at thisistwhite.com! All over this site you can delve in and find all the nitty-gritty about me, so I won&#8217;t bother going into that here, especially on my first blog post ever.</p>
<p>Actually I&#8217;m not sure what the future holds for this section of the site.  Maybe I&#8217;ll treat this like a series of really long twitter posts.  My initial intention was to discuss the profession of design. I&#8217;d like to write how-to articles on achieving certain effects in Photoshop/Illustrator/InDesign etc, outline best practices of CSS/HTML and the like and talk about my favorite artists/designers/architects, but there are so many of those types of blogs already out there, I wonder if that would be productive? Why reinvent the wheel? Additionally, this blog is also going to serve as an online journal, which is why I developed the site in WordPress to begin with.</p>
<p>I think it&#8217;s going to be good for me to write on a regular basis.  Just as when designing [logos, websites, really anything], it&#8217;s good to get every idea down on paper.  Once something has been drawn or written out, you can truly let go of it and progress.  If you don&#8217;t jot/scribble/draw it somewhere, your conscious mind will continue to chew on it, and lot let you move forward. I will come back to this post from time to time, and re-evaluate the purpose of this section. Hopefully, I&#8217;ll see a progression in my thinking, writing skills, storytelling skills and communication in general. Yes, I think this will be good for me.</p>
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		<title>Trent White vs. Holly Davenport</title>
		<link>http://www.thisistwhite.com/portfolio/trent-vs-holly/</link>
		<comments>http://www.thisistwhite.com/portfolio/trent-vs-holly/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 16:31:36 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[die cut]]></category>
		<category><![CDATA[fan]]></category>
		<category><![CDATA[invitations]]></category>
		<category><![CDATA[program]]></category>
		<category><![CDATA[wedding]]></category>

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		<description><![CDATA[Save the Date card and program for my wedding.]]></description>
			<content:encoded><![CDATA[<p>When I proposed marriage to my now-wife Holly, I didn&#8217;t think twice about having &#8220;Save the Date&#8221; cards made or the maps, invitations or programs. I just assumed that since design is my profession, I&#8217;d make them&#8230; Actually, that&#8217;s a lie.  I never thought about any of that until we realized we needed to send something out.</p>
<p>The Save the Date cards were very simple.  Holly and I were in Europe after speaking at a conference in Paris, and decided to travel down to the south of France for a little vacation since we were already overseas. I proposed in the Pope&#8217;s Garden in Avignon. After she accepted, she took a picture of the bench we were sitting on and, voilà! Save the Date: check.</p>
<p>We decided on an outdoor wedding a little over a year from the date I proposed which put the ceremony in July. We knew July to be pretty dry in MO. but unbearably hot. This drove our decision to make the programs functional.  In an outdoor Missouri wedding in July, you&#8217;ll need a fan. I created a template for a die, sent off to have it made, and an awesome friend from Chicago took care of our printing needs. Thanks again Dave!</p>
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		<title>Legends of the Wild West</title>
		<link>http://www.thisistwhite.com/portfolio/legends-of-the-wild-west/</link>
		<comments>http://www.thisistwhite.com/portfolio/legends-of-the-wild-west/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 15:11:55 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[advertisements]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[outdoor board]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[series]]></category>

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		<description><![CDATA[Student project, PBS ad series for the Legends of the Wild West.]]></description>
			<content:encoded><![CDATA[<p>This ad series was completed for a Design for Advertising course.  Students were partnered together as an exercise in communication, cooperation and teamwork.  I was lucky enough to be paired with Scott Kaufman, who is a fantastic illustrator/designer now based on the east coast. The project was to complete an ad campaign for a new series on PBS and design a 4-color magazine ad, a black and white newspaper ad and a 4-color roadside billboard. Our 3 subject choices were programs from the 60&#8242;s,  the history of horror, or the wild west. After choosing the wild west, we decided to focus on the criminal aspect of the era. We found a recipe for fake blood, and the rest is history. We shot the photos for the 4-color ad and black and white ads ourselves (that&#8217;s me, holding the gun; and local blues legend Billy Beale holding the cards). While the blood may be a little too gratuitous, I was very pleased with how they turned out.</p>
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		<title>Kansas City Ballet</title>
		<link>http://www.thisistwhite.com/portfolio/kc-ballet/</link>
		<comments>http://www.thisistwhite.com/portfolio/kc-ballet/#comments</comments>
		<pubDate>Sat, 12 Sep 2009 20:55:47 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[ballet]]></category>
		<category><![CDATA[brochure]]></category>
		<category><![CDATA[publication]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=261</guid>
		<description><![CDATA[Student project, brochure for the Kansas City Ballet performances.]]></description>
			<content:encoded><![CDATA[<p>This brochure was completed for a Publication Design. The Kansas City Ballet was nice enough to provide photography as well as their logo and standards document, so we could maintain the high quality design work they had already established. There were no limitations on this project; dimensions, paper, and number of colors were up to each student designer. Many of the photographs provided were in back and white, so in order to maintain a unity, I left the imagery as-is, and treated  the headings graphically for each section.</p>
<p><em><strong>Useless Trivia</strong>: </em><em>Three years later I would teach this course and hand out an updated version of this project to my students. So that students&#8217; project&#8217;s are not inadvertantely influenced,  I never show my work until after a project has been completed.</em></p>
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		<title>SubUrbia Book Jacket</title>
		<link>http://www.thisistwhite.com/portfolio/suburbia/</link>
		<comments>http://www.thisistwhite.com/portfolio/suburbia/#comments</comments>
		<pubDate>Sat, 12 Sep 2009 20:55:05 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[book jacket]]></category>
		<category><![CDATA[chapter]]></category>
		<category><![CDATA[publication]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=259</guid>
		<description><![CDATA[Student project, book dust jacket designed for Eric Bogosian Play.]]></description>
			<content:encoded><![CDATA[<p>This dust jacket project was assigned in my Publication Design class. We were free to pick the subject, so I chose the play SubUrbia by Eric Bogosian. I went for a gritty look by crumpling paper and photocopying it for the interior and exterior textures.</p>
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		<title>Secure Investigative Services</title>
		<link>http://www.thisistwhite.com/portfolio/secure-investigative-services/</link>
		<comments>http://www.thisistwhite.com/portfolio/secure-investigative-services/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 03:01:29 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[business card]]></category>
		<category><![CDATA[envelope]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[letterhead]]></category>
		<category><![CDATA[logo]]></category>

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		<description><![CDATA[Student project, logo and stationary system for local security company]]></description>
			<content:encoded><![CDATA[<p>Secure Investigative Services was a fictitious company that provided home and business security and equipment. The concept for the logo was a ransom note with finger and thumb prints added as it might appear after a crime investigation unit dusted a document for prints. Brown paper gave the project a hand-crafted feel that complimented the logo.</p>
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		<title>L3 Leadership Legacy Life</title>
		<link>http://www.thisistwhite.com/portfolio/l3-site-concepts/</link>
		<comments>http://www.thisistwhite.com/portfolio/l3-site-concepts/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 02:58:58 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[client pitch]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=234</guid>
		<description><![CDATA[L3 is a peer-to-peer global leadership network for corporate executives 45 years old and older]]></description>
			<content:encoded><![CDATA[<p>L3 is a peer-to-peer global leadership network for corporate executives 45 years old and older. Members must the senior most paid executive of an organization of at least 60 full-time employees or as a proven leader of an organization, who has significantly inspired others through management skills.<br />
The organization was undergoing a re-brand, in which one of the components was their online presence. I was contacted to provide a mock-up of two pages, the homepage and an interior page. These mock-ups made nice use of whitespace, which I felt was important for the audience. The background would scale with the browser size, and a horizon line was near the bottom of the screen.</p>
<p>I was pleased with how they turned out, and the company that hired me to create the concepts loved them; however, they couldn&#8217;t persuade the board to go in this direction. I wish I could have presented these concepts in person. Live and learn.</p>
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		<title>Tech Deck</title>
		<link>http://www.thisistwhite.com/portfolio/tech-deck/</link>
		<comments>http://www.thisistwhite.com/portfolio/tech-deck/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 02:48:46 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Package Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[panorama]]></category>
		<category><![CDATA[toy]]></category>

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		<description><![CDATA[Student project, package design for Tech Deck bikes.]]></description>
			<content:encoded><![CDATA[<p>One of the first package designs I completed as a student was for Tech Deck. Tech Deck started as a company that made &#8216;finger/hand skateboards&#8217; and moved into creating bmx bikes for a similar audience.  I was never very good at playing with the thing, but had a lot of fun creating the package.</p>
<p>My idea was to create a container that could be played with instead of simply discarded.  This package can be used as a full-pipe, or placed on its side and used as a table top, or grinded on around the edge.</p>
<p>I took a piece of 6-inch PVC pipe and some plexi-glass to create the package.  Interior highlights include a 360º panorama picture of a cityscape.</p>
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		<title>UCM College Microsites</title>
		<link>http://www.thisistwhite.com/portfolio/college-microsites/</link>
		<comments>http://www.thisistwhite.com/portfolio/college-microsites/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 02:56:47 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[college]]></category>
		<category><![CDATA[dark]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[micro site]]></category>
		<category><![CDATA[sIFR]]></category>
		<category><![CDATA[slideshow]]></category>
		<category><![CDATA[XML]]></category>

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		<description><![CDATA[excerpt for College Microsites]]></description>
			<content:encoded><![CDATA[<p>The University of Central Missouri has 5 colleges inside of it.  We wanted to create a &#8216;micro site&#8217; for each college that would give prospective students a nice overview of what each college offers.  We identified a number of students as well as faculty in each college and conducted interviews and photoshoots. These sites function well as a go-to point for prospective students, parents as well as the general public.</p>
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		<title>17th Circuit Juvenile Division</title>
		<link>http://www.thisistwhite.com/portfolio/17th-circuit/</link>
		<comments>http://www.thisistwhite.com/portfolio/17th-circuit/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 01:31:40 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Branding & Identity]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[adaptation]]></category>
		<category><![CDATA[court]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[scales]]></category>

		<guid isPermaLink="false">http://www.thisistwhite.com/?p=1214</guid>
		<description><![CDATA[Logo and icons for 17th Judicial Circuit, Juvenile Division, Johnson/Cass Counties]]></description>
			<content:encoded><![CDATA[<p>The 17th Judicial Circuit, Juvenile Division of Johnson and Cass Counties came to me asking for a logo to represent both of their offices. Their mission statement describes how they are building confident children, with strong families, in a safe community that serves justice. Kind of a tall order to visually communicate all of those ideas while not including their entire mission statement in the logo. There were also careful considerations to keep in mind; convey justice but not judgment.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gelbach Manor</title>
		<link>http://www.thisistwhite.com/portfolio/gelbach-manor/</link>
		<comments>http://www.thisistwhite.com/portfolio/gelbach-manor/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 02:36:04 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Bed and Breakfast]]></category>
		<category><![CDATA[Inn]]></category>
		<category><![CDATA[simple viewer]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=208</guid>
		<description><![CDATA[Website for local bed and breakfast]]></description>
			<content:encoded><![CDATA[<p>Gelbach Manor is a bed and breakfast located in Warrensburg, MO. They hired me to update their web presence and create something that was more user friendly for updates. This was the first website I created using Textpattern as the content management system.</p>
<p>They needed galleries of each room, as well as a featured gallery showing off all Gelbach Manor has to offer. A professional photographer, and friend of mine, <a href="http://www.thegoodmanphoto.com" target="_blank">Brian Goodman</a>, was hired to shoot the home and grounds, which really set the site apart from a typical bed and breakfast website.</p>
<p>The galleries were put together using Slideshow Pro, allowing the client to update photos as needed.  I added a dynamic comment/testimonial page that guests can fill out, which, upon approval rotate throughout the site.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Houston, we have a Problem</title>
		<link>http://www.thisistwhite.com/portfolio/houston-we-have-a-problem/</link>
		<comments>http://www.thisistwhite.com/portfolio/houston-we-have-a-problem/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 02:29:54 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[diptych]]></category>
		<category><![CDATA[Fine Art]]></category>
		<category><![CDATA[Scott Kaufman]]></category>
		<category><![CDATA[Serigraphy]]></category>

		<guid isPermaLink="false">http://thisistwhite.com/?p=711</guid>
		<description><![CDATA[This is from a series of serigraphs I made in college. Scott Kaufman and I decided to create a series of diptychs and explore a common thread.]]></description>
			<content:encoded><![CDATA[<p>This is from a series of serigraphs I made in college.  The course asked us to explore a subject, element or idea that would be common across all of the projects throughout the semester. <a title="Kaufman Illustration" href="http://www.kaufman-illustration.com" target="_blank">Scott Kaufman</a> and I decided to create a series of diptychs and explore <em>death</em> as the common thread. Though in most cases, I don&#8217;t have the accompanying Kaufman piece, these single pieces stand alone fine. I can&#8217;t wait to get the screen back out and start printing again, this is a fantastic process I look forward to revisiting for prints, shirts and random walls.</p>
<p>This piece measures approx 9&#8243; x 7&#8243;. If anyone is interested, I have 10-15 of each I&#8217;d be willing to sell/trade.  Please <a href="mailto:trent@thisistwhite.com">contact me</a>.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Taking your Last Breath</title>
		<link>http://www.thisistwhite.com/portfolio/taking-your-last-breath/</link>
		<comments>http://www.thisistwhite.com/portfolio/taking-your-last-breath/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 02:27:32 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[diptych]]></category>
		<category><![CDATA[Fine Art]]></category>
		<category><![CDATA[Scott Kaufman]]></category>
		<category><![CDATA[Serigraphy]]></category>

		<guid isPermaLink="false">http://thisistwhite.com/?p=708</guid>
		<description><![CDATA[This is from a series of serigraphs I made in college. Scott Kaufman and I decided to create a series of diptychs and explore a common thread.]]></description>
			<content:encoded><![CDATA[<p>This is from a series of serigraphs I made in college.  The course asked us to explore a subject, element or idea that would be common across all of the projects throughout the semester. <a title="Kaufman Illustration" href="http://www.kaufman-illustration.com" target="_blank">Scott Kaufman</a> and I decided to create a series of diptychs and explore <em>death</em> as the common thread. Though in most cases, I don&#8217;t have the accompanying Kaufman piece, these single pieces stand alone fine. I can&#8217;t wait to get the screen back out and start printing again, this is a fantastic process I look forward to revisiting for prints, shirts and random walls.</p>
<p>This piece measures approx 7.5&#8243; x 9&#8243;. If anyone is interested, I have 10-15 of each I&#8217;d be willing to sell/trade.  Please <a href="mailto:trent@thisistwhite.com">contact me</a>.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Self Control</title>
		<link>http://www.thisistwhite.com/portfolio/self-control/</link>
		<comments>http://www.thisistwhite.com/portfolio/self-control/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 02:21:01 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[diptych]]></category>
		<category><![CDATA[Fine Art]]></category>
		<category><![CDATA[Scott Kaufman]]></category>
		<category><![CDATA[Serigraphy]]></category>

		<guid isPermaLink="false">http://thisistwhite.com/?p=703</guid>
		<description><![CDATA[This is from a series of serigraphs I made in college. Scott Kaufman and I decided to create a series of diptychs and explored a common thread throughout the series.]]></description>
			<content:encoded><![CDATA[<p>This is from a series of serigraphs I made in college.  The course asked us to explore a subject, element or idea that would be common across all of the projects throughout the semester. <a title="Kaufman Illustration" href="http://www.kaufman-illustration.com" target="_blank">Scott Kaufman</a> and I decided to create a series of diptychs and explore <em>death</em> as the common thread. Though in most cases, I don&#8217;t have the accompanying Kaufman piece, these single pieces stand alone fine. I can&#8217;t wait to get the screen back out and start printing again, this is a fantastic process I look forward to revisiting for prints, shirts and random walls.</p>
<p>This piece measures approx 6.5&#8243; x 7.5&#8243;. If anyone is interested, I have 10-15 of each I&#8217;d be willing to sell/trade.  Please <a href="mailto:trent@thisistwhite.com">contact me</a>.</p>
<p><strong>Special Note: </strong>This imagery may look familiar&#8230; it was also used in a self-released <a href="http://thisistwhite.com/portfolio/kosher-self-control" target="_self">Kosher Album</a></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Write Plus Inc.</title>
		<link>http://www.thisistwhite.com/portfolio/write-plus/</link>
		<comments>http://www.thisistwhite.com/portfolio/write-plus/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 03:00:15 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[academic]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=238</guid>
		<description><![CDATA[Write Plus provides quality services in all educational areas to development houses and publishers. Additionally, Write Plus provides writing and editing services for purposes outside of the realm of education, including business and professional publications, book and web content development, and creative consulting.]]></description>
			<content:encoded><![CDATA[<p>Write Plus provides quality services in all educational areas to development houses and publishers. Additionally, Write Plus provides writing and editing services for purposes outside of the realm of education, including business and professional publications, book and web content development, and creative consulting.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.thisistwhite.com/portfolio/write-plus/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pet Quenchers</title>
		<link>http://www.thisistwhite.com/portfolio/pet-quenchers/</link>
		<comments>http://www.thisistwhite.com/portfolio/pet-quenchers/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 02:59:36 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Brian Goodman]]></category>
		<category><![CDATA[pets]]></category>
		<category><![CDATA[textpattern]]></category>
		<category><![CDATA[water]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=236</guid>
		<description><![CDATA[Traveling with your pets just got easier and healthier. Pet Quenchers disposable bowls containing 14.5 ounces of purified water was developed, and is manufactured by a veterinarian to alleviate health problems while on-the-go with your pets. Pet Quenchers combines the bowl and water in one convenient, no mess, disposable package that can be recycled.]]></description>
			<content:encoded><![CDATA[<p>Pet Quenchers approached me about designing a website for a new product they were developing. Pet Quenchers disposable bowls containing 14.5 ounces of purified water was developed, and is manufactured by a veterinarian to alleviate health problems while on-the-go with your pets. Pet Quenchers combines the bowl and water in one convenient, no mess, disposable package that can be recycled.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>UCM: Season&#8217;s Greetings &#8217;08</title>
		<link>http://www.thisistwhite.com/portfolio/seasons-greetings/</link>
		<comments>http://www.thisistwhite.com/portfolio/seasons-greetings/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 02:51:49 +0000</pubDate>
		<dc:creator>trent</dc:creator>
				<category><![CDATA[Motion Design]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[giving]]></category>
		<category><![CDATA[UCM]]></category>

		<guid isPermaLink="false">http://localhost:8888/thisistwhite/?p=222</guid>
		<description><![CDATA[End of year flash piece sent to alumni with giving functionality.]]></description>
			<content:encoded><![CDATA[<p>The UCM Foundation came to me to create a digital postcard for an end of year mailing. The point of this was to  create a warm and fuzzy feeling, and wish alumni a happy new year. It was important to avoid appearing that its purpose was to seek donations, though that functionality was built in as well. I also created a &#8216;forward to a friend&#8217; button so alumni could pass the piece along to other friends, which I, of course captured in a database.</p>
<p>The look and feel was tricky. I wanted to use the animated snow, but felt there was a disconnect when it was placed in front of a photograph.  I solved this issue by using live trace in Adobe Illustrator to give it a more illustrative effect.  This also allowed me to make the dreary sky of a few of the frames more vibrant.</p>
<p><em><strong>Useless Trivia:</strong> This piece won a Grand Gold Award at the national CASE Conference.</em></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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