Fulcrum


Fulrum is a new men’s active-wear line, launched by Equinox. These new product lines give our team amazing opportunities to advance the brand in new directions. I worked with our senior designers to design something masculine, whimsical and ownable.

  • CLIENT: Equinox (in-house)
  • TYPE: Branding & Identity
  • ROLE: Art Director
  • STATUS: live

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