Legends of the Wild West


This ad series was completed for a Design for Advertising course.  Students were partnered together as an exercise in communication, cooperation and teamwork.  I was lucky enough to be paired with Scott Kaufman, who is a fantastic illustrator/designer now based on the east coast. The project was to complete an ad campaign for a new series on PBS and design a 4-color magazine ad, a black and white newspaper ad and a 4-color roadside billboard. Our 3 subject choices were programs from the 60′s,  the history of horror, or the wild west. After choosing the wild west, we decided to focus on the criminal aspect of the era. We found a recipe for fake blood, and the rest is history. We shot the photos for the 4-color ad and black and white ads ourselves (that’s me, holding the gun; and local blues legend Billy Beale holding the cards). While the blood may be a little too gratuitous, I was very pleased with how they turned out.

  • CLIENT: PBS [University Project]
  • TYPE: Print Design
  • ROLE: Art Direction, Design and Photography with Scott Kaufman
  • STATUS: student project

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