Q By Equinox


Q By Equinox is the newly launched, digital home for everything fitness, life and style. It contains interviews, trends, tips, recipes and how-to’s, curated by the innovators behind Equinox. Working with the editorial team of Jasmine Moir and Liz Miersch, ECD Bianca Kosoy and Code and Theory, we set out to create a blog like only Equinox could. I wanted to create maximum impact, while still calling back to the Equinox family of digital design we’ve established with our other communications. I felt that large beautiful imagery would best compliment the fascinating articles, and maintain the sophisticated visual aesthetic. While it’s sometimes difficult to marry an iconic image with every article; when it works, it works.

  • CLIENT: Equinox (in-house)
  • TYPE: Web Design
  • ROLE: Art Direction
  • STATUS: Live
  • LINK: Q Blog

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