UCM Confident Campaign « T.White Design

CLIENT: University of Central Missouri
TYPE: Print Design
ROLE: Art Direction, Design, Typography
STATUS: campaign series in progress

UCM Confident Campaign

This was one of the first campaigns that I was tasked with art directing. The campaign itself has been around for 3 years, but has evolved into this series. I’ve changed the look and feel from its previous iteration, utilizing more white space and updating the typography, as well as a shift in style of photography. Elements of the campaign include newspaper ads, billboards, magazine ads, posters, radio and television spots, updated webiste and online banners.